... and what you had to say.' Sara Lawrence-Lightfoot

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All You Need to Knowmore or lessTom
Peters/22January2006
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Slides at tompeters.com
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Cause
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Create a cause, not a business. Gary Hamel
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Management has a lot to do with answers.
Leadership is a function of questions. And the
first question for a leader always is Who do we
intend to be? Not What are we going to do? but
Who do we intend to be? Max De Pree, Herman
Miller
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I dont know.Source Karl Weick
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Groups become great only when everyone in them,
leaders and members alike, is free to do his or
her absolute best.The best thing a leader can
do for a Great Group is to allow its members to
discover their greatness.Source Organizing
Genius/Warren Bennis Patricia Ward Biederman
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Yes!!!!!!!!!!!!!!!!!free to do his or her
absolute best allow its members to
discover their greatness.
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I start with the premise that the function of
leadership is to produce more leaders, not more
followers.Ralph Nader
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We are a life Success Company-founder,
RE/MAX
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Artist
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Leader Job 1Paint Portraits of Excellence!
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Point of View!R.POV.8
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I never, ever thought of myself as a
businessman. I was interested in creating things
I would be proud of. Richard Branson
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In the end, management doesnt change culture.
Management invites the workforce itself to change
the culture. Lou Gerstner
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People
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Leaders do people. Anon.
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Les Wexner From sweaters to people!
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Connoisseur of TalentSource Colleague on
PARCs Bob Taylor
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Did We Say Talent Matters?The top software
developers are more productive than average
software developers not by a factor of 10X or
100X, or even 1,000X, but 10,000X. Nathan
Myhrvold, former Chief Scientist, Microsoft
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Brand Talent.
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Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
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DD21M
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Decency
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• It was much later that I realized Dads secret.
  He gained respect by giving it. He talked and
  listened to the fourth-grade kids in Spring
  Valley who shined shoes the same way he talked
  and listened to a bishop or a college president.
  He was seriously interested in who you were and
  what you had to say. Sara Lawrence-Lightfoot,
  Respect

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Amen!What creates trust, in the end, is the
leaders manifest respect for the followers.
Jim OToole, Leading Change
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I have always believed that the purpose of the
corporation is to be a blessing to the
employees. Boyd Clarke
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Grace
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Rodales on Grace elegance charm
loveliness poetry in motion kindliness ..
benevolence benefaction compassion beauty
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Thank you
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The two most powerful things in existence a
kind word and a thoughtful gesture.Ken Langone
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The deepest human need is the need to be
appreciated.William James
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Intangibles
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Hard is soft. Soft is hard.In Search of
Excellence
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Message Leadership is all about love! Passion,
Enthusiasms, Appetite for Life, Engagement,
Commitment, Great Causes Determination to Make
a Damn Difference, Shared Adventures, Bizarre
Failures, Growth, Insatiable Appetite for
Change. Otherwise, why bother? Just read
Dilbert. TPs final words CYNICISM SUCKS.
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Self-management
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The First step in a dramatic organizational
change program is obviousdramatic personal
change! RG
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You Your Calendar
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You must be the change you wish to see in the
world.Gandhi
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To change minds effectively, leaders make
particular use of two tools the stories that
they tell and the lives that they lead.
Howard Gardner, Changing Minds
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Before you can inspire with emotion, you must be
swamped with it yourself. Before you can move
their tears, your own must flow. To convince
them, you must yourself believe. Winston
Churchill
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MBWA
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The first and greatest imperative of command is
to be present in person. Those who impose risk
must be seen to share it. John Keegan, The
Mask of Command
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A body can pretend to care, but they cant
pretend to be there. Texas Bix Bender
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You cant lead a cavalry charge if you think you
look funny on a horse. John Peers, President,
Logical Machine Corporation
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Curiosity
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Why?
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Ears
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If you dont listen, you dont sell anything.
Carolyn Marland/MD/Guardian Group
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Conformity
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While everything may be better, it is also
increasingly the same.Paul Goldberger on
retail, The Sameness of Things, The New York
Times
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Companies have defined so much best practice
that they are now more or less identical.Jesper
Kunde, Unique Now ... or Never
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To grow, companies need to break out of a
vicious cycle of competitive benchmarking and
imitation. W. Chan Kim Renée Mauborgne,
Think for Yourself Stop Copying a Rival,
Financial Times/08.11.03
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The short road to ruin is to emulate the
methods of your adversary. Winston Churchill
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The Bottleneck is at the Top of the
BottleWhere are you likely to find people
with the least diversity of experience, the
largest investment in the past, and the greatest
reverence for industry dogma? At the top!
Gary Hamel/Strategy or Revolution/Harvard
Business Review
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Action
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Ninety percent of what we call management
consists of making it difficult for people to get
things done. Peter Drucker
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We have a strategic plan. Its called doing
things. Herb Kelleher
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Execution is the job of the business leader.
Larry Bossidy Ram Charan/ Execution The
Discipline of Getting Things Done
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Realism is the heart of execution. Larry
Bossidy Ram Charan/Execution The Discipline
of Getting Things Done
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
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Fail faster. Succeed sooner.David Kelley/IDEO
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35 years in the baking
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De-cent-ral-iz-a-tion!!
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Ac-count-a-bil-ity!!
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Action
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A man approached JP Morgan, held up an envelope,
and said, Sir, in my hand I hold a guaranteed
formula for success, which I will gladly sell you
for 25,000.Sir, JP Morgan replied, I do
not know what is in the envelope, however if you
show me, and I like it, I give you my word as a
gentleman that I will pay you what you ask.The
man agreed to the terms, and handed over the
envelope. JP Morgan opened it, and extracted a
single sheet of paper. He gave it one look, a
mere glance, then handed the piece of paper back
to the gent.And paid him the agreed-upon
25,000.
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1. Every morning, write a list of
the things that need to be done that
day.2. Do them. Source Hugh
MacLeod/tompeters.com/NPR
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Focus
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Dennis, you need a To-dont List !
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I used to have a rule for myself that at any
point in time I wanted to have in mind as it so
happens, also in writing, on a little card I
carried around with me the three big things I
was trying to get done. Three. Not two. Not
four. Not five. Not ten. Three. Richard
Haass, The Power to Persuade
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K.I.S.S.
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I wanted GE to operate with the speed,
informality, and open communication of a corner
store. Corner stores often have strategy right.
With their limited resources, they have to rely
on laser-like focus on doing one thing very
well. Jack Welch/Fortune/04.05
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Change
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If you dont like change, youre going to
like irrelevance even less. General Eric
Shinseki, Chief of Staff. U. S. Army
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THREE BILLION NEW CAPITALISTS Clyde Prestowitz
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We eat change for breakfast! Harry Quadracci,
QuadGraphics
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Im not comfortable unless Im
uncomfortable.Jay Chiat
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The most successful people are those who are
good at plan B. James Yorke, mathematician,
on chaos theory in The New Scientist
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Relentless
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This adolescent incident of getting from
point A to point B is notable not only because
it underlines Grants fearless horsemanship and
his determination, but also it is the first known
example of a very important peculiarity of his
character Grant had an extreme, almost phobic
dislike of turning back and retracing his steps.
If he set out for somewhere, he would get there
somehow, whatever the difficulties that lay in
his way. This idiosyncrasy would turn out to be
one the factors that made him such a formidable
general. Grant would always, always press
onturning back was not an option for him.
Michael Korda, Ulysses Grant
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Nelsons secret Other admirals more
frightened of losing than anxious to win
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1 of 2,400615A.M.
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Richard Kevin
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Sir Richards RulesFollow your passions.Keep
it simple.Get the best people to help
you.Re-create yourself.Play.
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Kevin Roberts Credo1. Ready.
Fire! Aim.2. If it aint broke ... Break it!3.
Hire crazies.4. Ask dumb questions.5. Pursue
failure.6. Lead, follow ... or get out of the
way!7. Spread confusion.8. Ditch your
office.9. Read odd stuff.10. Avoid moderation!
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Passion Enthusiasm
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I am a dispenser of enthusiasm. Ben Zander
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Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
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A man without a smiling face must not open a
shop. Chinese ProverbCourtesy Tom Morris,
The Art of Achievement
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Hustle
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Most important, he upped the energy level at
Motorola. Fortune on Ed Zander/08.05
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We dont sell insurance anymore. We sell
speed. Peter Lewis, Progressive
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Sunny
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Half-full Cups Ronald Reagan radiated an almost
transcendent happiness. Lou Cannon
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A leader is a dealer in hope.Napoleon
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Aim High
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The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
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Beware of the tyranny of making Small Changes to
Small Things. Rather, make Big Changes to Big
Things. Roger Enrico, former Chairman, PepsiCo
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Get better vs Get different
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You do not merely want to be the best of the
best. You want to be considered the only ones who
do what you do.Jerry Garcia
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Stay Hungry. Stay Foolish. Steve Jobs
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Dream
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the wildest chimera of a moonstruck mind The
Federalist on TJs Louisiana Purchase
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Tell me, what is it you plan to do with your one
wild and precious life? Mary Oliver
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Create
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A focus on cost-cutting and efficiency has
helped many organizations weather the downturn,
but this approach will ultimately render them
obsolete. Only the constant pursuit of innovation
can ensure long-term success. Daniel Muzyka,
Dean, Sauder School of Business, Univ of British
Columbia (FT/09.17.04)
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Acquisitions are about buying market share. Our
challenge is to create markets. There is a big
difference. Peter Job, CEO, Reuters
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Revenue
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Top Line, Anyone?Point
(Advertising Age), to Phil Kotler Who should
the CMO Chief Marketing Officerreport
to?Kotler Maybe a Chief Revenue Officerthe
cost side has been squeezed, now companies have
to focus on top-line growthor maybe a Chief
Customer Officer. (TP Or maybe both!)
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CROChief Revenue Officer
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Sell
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. Everyone lives by selling something.
Robert Louis Stevenson
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Value-added
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And the M Stands for ?Gerstners IBM
Systems Integrator of choice. IBM Global
Services 55B
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798
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415/SqFt798/SqFt
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Experience
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Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
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Q Why did you buy Jordans Furniture?A
Jordans is spectacular. Its all
showmanship.Source Warren Buffet
interview/Boston Sunday Globe
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One companys answer CXOChief eXperience
Officer
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We dont have a good language to talk about
this kind of thing. In most peoples
vocabularies, design means veneer. But to me,
nothing could be further from the meaning of
design. Design is the fundamental soul of a
man-made creation.Steve Jobs
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798
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Love
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Kevin Roberts Lovemarks!
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Brand . LovemarkRecognized by
consumers . Loved by PeopleGeneric
PersonalPresents a narrative
.. Creates a Love storyThe promise of
quality A touch of SensualitySymbolic
.. IconicDefined
.. InfusedStatement
.. StoryDefined attributes
... Wrapped in MysteryValues
. SpiritProfessional
... Passionately CreativeAdvertising
agency .. Ideas companySource Kevin
Roberts, Lovemarks
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Top 10 Tattoo BrandsHarley . 18.9Disney
.... 14.8Coke . 7.7Google .... 6.6Pepsi ....
6.1Rolex . 5.6Nike . 4.6Adidas .
3.1Absolut . 2.6Nintendo . 1.5BRANDsense
Build Powerful Brands through Touch, Taste,
Smell, Sight, and Sound, Martin Lindstrom
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798
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Value-added
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Study moreRenew moreTailor moreOffer
moreListen moreMarket morePractice
moreChallenge moreSocialize moreSmile
moreFollow-up morePlan execution more
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798
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No Limits
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You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch
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!