Topic: Boss-free Implementation of STM /Stuff That MATTERS!

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Topic Boss-free Implementation of STM /Stuff
That MATTERS!
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This is all I know in the world!Tom Peters
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I. THE IDEA4Fs Find a Fellow Freak Faraway
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Worlds Biggest Waste Selling Up
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Recruit a/a 1 Friend in the BoondocksSkip
Flip off the Hierarchy!Recruit Another
Friend!Do Some Cool Shit! Fast!Surround the
Bastards with WOW WINS/ results!
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Heart of the MatterK2K!Kook to Kook
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Lead customers!K2K redux!
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Alliance Skills!Let the Freak-Pioneer
Customer Pay Part, Own Part, and Lead Us - Push
Us!
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And for the 6-Person Group??Send one Cool
Dude/Dudette out to Find Something Cool, work
with a Cool Customer, etc. The Micro-Skunkworks
Strategy
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Fact Skunking/ Starting a Skunkworks is a
tactic available to a junior supervisor or even
an independent contributor.
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Create a Personal University of Weird!
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II. THE NUGGETDo Something. Do Anything.Get
Going.Now.
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Opportunity ALWAYS Knocks VFCJ
StrategyVolunteer For Crappy Jobs
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Is It The Oh-Shit-I-Wish-It-Were-Over
Memorial Day picnicor The First Annual
Seriously Kewl Celebration of Our Incredible
Staff
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Is It Wrestle the damn Safety Manual into line
with the ridiculous new OSHA Regs?Or A
stealth opportunity to address the War for Talent
via a thoroughgoing review of how safety and
environmental issues contribute to making this a
Great Place to Work?
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Is It Fix these bloody customer problems that
have cropped up with the new 2783B?Or A
chance to work with a hotshot, young division GM
on using the Internet/Internet Speed to
revisit the entire process of how we get customer
input before and during the fact into the
heart of the Product Design Process?
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Reframers RulesRule 1 Never accept an
assignment as given! (Please.)Rule 2 Youre
never so powerful as when you are
powerless!Rule 3 Every small project
contains the entire enterprise DNA!
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Bottom Line ANYTHING CAN BE THE RAW MEAT FOR
YOUR CRUSADE!
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III. THE TOOLPrototyping Mania!
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Culture of PrototypingEffective prototyping
may be the most valuable core competence an
innovative organization can hope to
have.Michael Schrage

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MTTP5 ..Days!
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You cant be a serious innovator unless and
until you are ready, willing and able to
seriously play. Serious play is not an
oxymoron it is the essence of innovation.Micha
el Schrage, Serious Play
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Think about It!?Innovation Reaction to the
PrototypeMichael Schrage
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Good prototypes have charisma. They create
narratives tell stories.Michael Schrage,
Serious Play
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Leadership!A key perhaps the key to
leadership is the effective communication of a
story.Howard Gardner Leading Minds An
Anatomy of Leadership
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Small Win BIG WIN Demo Realism Track
Record Attractant/Catalyst
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Ready.Fire!Aim. Ross Perot, Wayne Calloway,
Harry Quadracci, et al.
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Fail. Forward. Fast.High-tech exec, PA
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He who has the quickest O.O.D.A. Loops
wins!Observe. Orient. Decide. Act. / Col.
John Boyd
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Secret Creating the Rhythm of Prototyping
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IV. THE SOFT STUFF 1Show Up!Connect!
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Message Its Community Organizing, stupid!See
Saul Alinskys Rules for Radicals
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P.S. Mark McCormack 5,000 miles for a 5 min.
meeting.
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• It was much later that I realized Dads secret.
  He gained respect by giving it. He talked and
  listened to the fourth-grade kids in Spring
  Valley who shined shoes the same way he talked
  and listened to a bishop or a college president.
  He was seriously interested in who you were and
  what you had to say.
• Sara Lawrence-Lightfoot, Respect

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Engagement Redux!You all know all the notes.
But can you make them believe you? Can you play
convey like love itself? Abject
despair?Source Ken Silvia, paraphrasing, on
Yo Yo Mas Master Class at the World Cello
Congress 2000
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Engagement Redux!He Yo Yo Ma performs, he is
contemporary, he invites us into his rich
emotional world we celebrate with him. You sound
in pain, like people playing 300 year old
music.Source Ken Silvia, on varieties of
performance at the World Cello Congress 2000
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V. THE PROCESSSummary
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Boss-free Selling of a WOW! IdeaGet a Zany
WOW! Idea/Shop it with a coupla good
pals.Surface using your network a list of
operational folks who might be interested in
playing.Call, visit and choose a coupla
prospects.Engage the prospects they must own
it.Concoct a rough plan and a prototype
schedule. Move forward Ready. Fire! Aim..Keep
on recruitin.Get the Test Customer to recruit
some buddies for Round 2 tests Meanwhile
Customer 1 expands program
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Get going with Round 2 prototypesStart
conscious buzz building Let the word of
successful tests trickle outHave the line
dudes put on a demo for, say, a coupla cool
regional bossesEtc.Etc.Have the growing
Network of Converts initiate a Major Program
ProposalEtc.Etc.
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Boss Advice The Poster Kids/ End
Run/Skunks StrategyChat up a cross-section
of the Org.Develop a tentative list of
Pioneers/Skunks.Hang with those Skunks,
discover their stuff Ive long wanted to
do/Encourage them to Do it!Begin to showcase
their developing results with your public stamp
of approval. Dip deepish and early - promote
a Super Skunk into the New Establishment.Incorp
orate the Skunks work into your Vision
Chatter/Welcome ALL aboard!
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VI. THE REALLY SOFT STUFF 2You must Be In
Love!
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Passion ReduxRule 1 You Gotta Love It!
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Message2000The point is the passion!Charles
Handy
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Create a Cause, not a business. Gary Hamel,
Fortune (06.00), on re-inventing a company
(Exemplar 1 Charles Schwab)
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Brand Leadership!A key perhaps the key to
leadership is the effective communication of a
story.Howard Gardner Leading Minds An
Anatomy of Leadership
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Leadership is a performance. You have to be
conscious of your behavior, because everybody
else is. Carly Fiorina
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Brand LeadershipENTHUSIASM RULES!I am a
dispenser of enthusiasm./ Ben Zander
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Are You a Viral Enthusiast?
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The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
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Epitaph from Hell Joe T. Jones 1942 -
2000HE WOULDA DONE SOME REALLY COOL STUFF BUT
HIS BOSS WOULDNT LET HIM!
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Death is only one of many ways to lose your
life.Alvah Simon, North to the Night
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Characteristics of the Also RansMinimize
RiskSupport the BossRespect the Chain of
CommandMake BudgetSource Fortune on
Most Admired Global Corporations 10.26.98
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Ann Richards DogmaShow up! Know your
story!Put yourself at risk every day!