A Practical Approach to Enterprise SOA Adoption

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A Practical Approach to Enterprise SOA Adoption

• Silicon Image Trianz
• at
• NorCal OAUG Training Day 2008

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Agenda

• Background
• Why SOA
• Barriers to Adoption
• Case Study SOA Adoption at Silicon Image
• Conclusion

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Silicon Image Background
Silicon Image is a leader in the design and
implementation of high-speed digital interface
technologies for CE and PC markets. As a
technology innovator, Silicon Image creates and
drives industry standards for digital content
delivery, including HDMI, DVI, UDI, and SATA.

• Headquartered in Sunnyvale, CA, USA
• 600 Employees
• Revenue 295M (2006)
• 38.9 growth (from 2005)
• Oracle applications 11.5.10
• www.siliconimage.com
• SIMG (NASDAQ)

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Trianz Background

• Established firm with over 700 associates
  worldwide
• Known for superior execution and long-term client
  partnerships
• Global reach with offices in Santa Clara, San
  Diego, Tokyo and Bangalore
• Serving Fortune 500 and fast-growing mid-sized
  companies on a global basis
• Experienced professionals with business
  consulting, industry and technology backgrounds

Silicon Valley Office 2903 Bunker Hill
Lane Suite 220Santa Clara, CA 95054 USA Tel 1
[phone] www.trianz.com
High Technology
Communications Media
Financial Services
Retail CPG
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Oracle Titan Award 2007
19,500 Oracle Partners
19 North American Oracle Titan Awards
65 judges
Trianz is the 2007 North America Oracle Titan
Award winner for High Tech Industry Solution
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SOA Today Jargon Overload
CTOs today are faced with an overload of
technical terms relating to SOA
SOA
SOAP
BPEL
WSDL
ESB
SCA
SDO
UDDI
VTD-XML
BAM
Java EE
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Agenda

• Background
• Why SOA
• Barriers to Adoption
• Case Study SOA Adoption at Silicon Image
• Conclusion

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SOA Enables System Integration
Why SOA? Why not Point-to-Point?
SOA Is Inevitable
The SOA Solution
The plot thickens
Oracle HR
And what happens when the organization makes a
strategic acquisition in Germany?
Success Factors
Equity Edge

• SOA Enabled IT Systems
• Agile Rapidly meet business needs
• Reusable Leverage existing solutions
• Standardized Meets cross-functional challenges

SOA
But so what? Why not skip the middle-man?
Online Recruiting
Online Benefits
ADP
Direct point to point becomes a complex web of
connections each requiring custom maintenance
You could but significant IT systems are rarely
that simple
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Why SOA Business Benefits from a Solid
SOA-Enabled IT Foundation
Business Needs
SOA-Enabled IT
Agility
Development Efficiency
Standardization
Reusability
Ease of Maintenance
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Why SOA Business Benefits from a Solid
SOA-Enabled IT Foundation
Business Needs
SOA-Enabled IT
SOA isnt about technology its about serving
the business better.
Agility
Development Efficiency
Standardization
Reusability
Ease of Maintenance
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Agenda

• Background
• Why SOA
• Barriers to Adoption
• Case Study SOA Adoption at Silicon Image
• Conclusion

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What top executives are looking for in SOA(1)

• From an IT perspective,
• looking for
• Increased flexibility in application development
• Increased software modularity
• Lower costs
• Faster development

Overall, the trend is a need for flexibility,
lower costs, and speed
(1) Note Multiple responses allowed. Data
InformationWeek Research SOA/Web services survey
of 278 business Technology professionals 229
companies using SOA/Web services InformationWeek
article Sept 10, 2007
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Barriers to Adopting SOA
Long-Term Vision Consider the Long- term v.
Short-term ROI
Start Small Go for quick wins to build
credibility for future SOA projects
Business Buy-In Must sell the SOA case to
business managers, not just IT managers
Lack of Long-Term Vision
Enterprise SOA Adoption
Enterprise SOA Adoption
Implementation Costs
Enterprise SOA Vision
Business Pressure for Immediate Results
Enterprise SOA Vision
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Agenda

• Background
• Why SOA
• Barriers to Adoption
• Case Study SOA Adoption at Silicon Image
• Conclusion

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SOA Adoption Roadmap A Practical Approach

• Institutionalized
• SOA
• Technology Focus
• User Interaction Layer
• Oracle B2B Gateway
• Business Rules
• Business Activity Monitoring

• Composite
• Services
• Technology Focus
• Composite Services Layer
• Enterprise Service Bus

SOA Evolution

• Individual
• Services
• Technology Focus
• Information Services Layer

• Data Integration
• Systems Integrated
• E-Business Suite
• Pivotal
• BPEL Process Mgr
• Success Factors
• People Finder

Adoption Timeline
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Case Study E-Business / Pivotal Integration
Establishing a Single Source of Truth for
Pricing, Cost, Items, and Item Categories
SOA Solution
Pricing
Cost
Items

• Sales Force Automation
• CRM System

• E-Business Suite

Items
Item Categories
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Silicon Image SOA Solution How it was
implemented
Silicon Image previously used manual processes to
synchronize data between Oracle Applications
(Oracle) and their CRM solution.  Oracle BPEL PM
provided the technology infrastructure to
seamlessly synchronize data between Oracle and
Pivotal CRM.  Product and Pricing Data from
Oracle 11i was synchronized with Pivotal CRM
using the Oracle BPEL PM as the orchestration
engine.  Database adapters were used on the
Oracle 11i side and web services on the Pivotal
CRM end.
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Execution Matters

• Silicon Image is always looking for
  innovative technology solutions to improve its
  operational capabilities. Silicon Images
  investment in Oracles SOA Suite with Trianz as
  the implementation partner, has demonstrated
  immediate and measurable results in process
  improvement, audit visibility and cost
  reductions. Our results are a testament to the
  winning combination of Oracles technology
  capabilities and Trianzs consistent ability to
  deliver business results through swift and rapid
  execution.
• Kenny Gilbert
• Director - Technology Services
• Silicon Image Inc

Measurable Results Process Improvement - Lower
Costs - Audit Visibility

Process Improvement
IT Cost Reductions
Audit Visibility
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Silicon Image SOA Solution Benefits Realized

• Trianz / Silicon Image Partnership
• Built a long term SOA Strategy and as part of the
  strategy defined a pilot project.
• Leveraging tremendous potential of SOA
  re-usability
• Leveraged Oracle EBS ? Pivotal process and rules
  and build an internal POC with EBS ? SFDC
• Long standing Partnerships

Oracle

• Benefits to Silicon Image
• A high quality systems solution
• Single source of truth
• Greater process visibility and consistency

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Agenda

• Background
• Why SOA
• Barriers to Adoption
• Case Study SOA Adoption at Silicon Image
• Conclusion

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A Practical Approach to a Successful SOA Adoption

• Identify a pilot project for developing company
  expertise will support SOA adoption
• Emphasize prototyping in the early stages
• Incremental SOA adoption driven first by business
  criteria and second by technology criteria
• Organized, effective communication and
  collaboration
• Strong, formal discipline and project management
  with emphasis on SOA methodology

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Thank You!
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For more information please contact us

• Vikram Bhandari
• Phone [phone] Email
  Vikram.Bhandari_at_trianz.com
• Akshay Srivastava
• Phone [phone]
• Email akshays_at_trianz.com
• www.trianz.com