Marketing 346

1
Marketing 346

• H. Bruce Lammers
• XXXXXXX XXXXXXXX
• Presented By XXXXXXXXx

2
PRODUCTS SELECTED

• Nike

Adidas
New Balance
Asics
Reebok
3
SURVEY

• How similar are the following brands or products
  to one another, with "1" Very Similar and 10
  "Very Dissimilar"? 
• Adidas to Nike Very Similar 1 2 3 4 5 6 7 8 9
  10 Very Dissimilar
• Nike to Reebok    Very Similar 1 2 3 4 5 6 7 8 9
  10 Very Dissimilar
• Asics to Reebok  Very Similar 1 2 3 4 5 6 7 8 9
  10 Very Dissimilar
• New Balance to Adidas Very Similar 1 2 3 4 5 6 7
  8 9 10 Very Dissimilar
• Adidas to Reebok  Very Similar 1 2 3 4 5 6 7 8 9
  10 Very Dissimilar
• Asics to Nike Very Similar 1 2 3 4 5 6 7 8 9
  10 Very Dissimilar
• New Balance to Asics   Very Similar 1 2 3 4 5 6 7
  8 9 10 Very Dissimilar

4
INPUT SIMILARITY DATA
 
5
PERCEPTUAL MAP
6
RESULTS/INTERPRETATION

• Reebok and Nike are in the same sporty dimension,
  which indicates poor positioning of its brands.
• They should try to fill in segments of low price
  by introducing a new cheaper shoe.
• Adidas,New Balance and Asics is well positioned
  in their own dimension.