Tesinb

1
Newspapers The Education Medium
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Newspapers The Education Medium

• Number one source of local news

• Trusted and reliable source among adults

• Overall advertising usefulness

• Describe products and services

1999 UCI National Conference San Antonio,
Texas May 27, 1999
Newspaper Association of America
3
Newspapers The Education Medium
Case Study with New Jersey Newspapers and the NJ
Board of Public Utilities
4
NJ Board of Public Utilities

• Educate the residents of New Jersey about
  deregulation and how it affects them.

• Reach critical mass coverage across all
  demographics.

• Have a choice of multi-faceted media products
  with broad reach and frequency with minimal
  duplication.

1999 UCI National Conference San Antonio,
Texas May 27, 1999
Newspaper Association of America
5
Newspaper Response

• A multi-faceted campaign designed to
• Provide mass reach
• Provide frequency
• Build awareness
• Educate the residents of New Jersey

6
Newspapers The Creative Medium

• Pull-out insert
• Editorial content woven with advertising
• Easy to save
• Easy to reference
• Reprints for community groups, civic
  organizations readily available
• Delivered to nearly every household in the state