NEWSPAPERS

1
NEWSPAPERS

• Chapter 4

2
The Story of Ben Day

• Who a printer, age 22
• What starting his printing business
• When 1833
• Where New York City
• His problem an idle press

3
His solutionThe New York Sun

• It Shines for All.
• sold for a penny apiece
• news for the people
• the penny press
• It had one ad - for his own printing business.

4
a happy accident

• 1st issue 1000 copies
• 3 years later 20,000 circulation
• It was the beginning of a truly mass medium - the
  modern newspaper.
• In 1889, at age 78, Ben Day died a wealthy man.
• He had made his money from selling ads in his
  paper.

5
BASIC FACT
NEWSPAPERS MAKE MONEY!!!!
They are extremely profitable!
6
FACT TWO
Newspapers are the major source of news for most
Americans.
7
News Strengths

• User-directed
• User-paced
• Can be saved
• Can be passed on, shared
• the largest, most skilled newsroom staffs in
  their communities. (Vivian, p. 99)

8
OTHER FACTS

• Most U.S. newspapers are owned by chains.
• Newspapers are a local news medium.
• Absentee ownership managment
• Newspapers are a local advertising medium.
• There are only 3 National dailies The Wall
  Street Journal, USA Today, The Christian Science
  Monitor.

9
More Facts

• Low starting salaries are typical 17,000 -
  19,000 high turn-over rates
• Young people are not newspaper readers.
• 1965 65 (under 35) had read a paper that day
• 1990 30

10
(No Transcript)