GlobalTech.com Marketing Plan

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GlobalTech.comMarketing Plan

• Quality Hardware and Electronics

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Market Summary

• Market past, present, future
• Past
• Most PC components, hardware and electronics were
  only available at retail stores or direct from
  manufacturer
• Present
• Currently over 80 of consumers have made online
  purchases within the last year
• Future
• Merchants believe that online sales will grow 39
  in 2005

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Product Definition

• GlobalTech.com markets the highest quality,
  in-demand products including
• PC components (motherboard, video/graphics,
  display and accessories)
• Consumer electronics (digital recorders, PDAs,
  sound systems, dvd systems)
• Customizable Desktop and Notebook systems
• Customized Server systems and support

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Competition

• The competitive landscape
• Tigerdirect.com
• Strengths
• Good Layout
• Detailed information and pictures on their
  products
• Well known
• Weaknesses
• No customer reviews on products
• No forums
• Hard to find certain items

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Competition

• The competitive landscape
• Newegg.com
• Strengths
• Hard to beat prices
• Easy to search
• Customer reviews
• Weaknesses
• Out of stock items
• Could use more detailed information and
  specifications on items.

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Positioning

• Positioning of product or service
• Our products will always compete and beat
  competitors prices and be the highest in quality
  with warranties to stand behind it
• Consumer promise
• GlobalTech.com strives for perfection with our
  customer service, every customer is important to
  us

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Communication Strategies

• GlobalTech.com will target consumer's and
  communities world wide. Suiting the specific
  demands of the average suburban teen to the
  middle-aged, white collar bachelor, with custom
  gaming machines, or the average personal computer
  needed to perform simple tasks, like email or web
  browsing.
• GlobalTech.com will also target small business
  and corporate needs, providing industry standard
  equipment and server technologies.

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Advertising

• Strategy and execution
• Minimal amount of costs for advertisement with
  the most rewarding feedback or return of interest
• Publish on-line brochures, catalogues and sales
  literature for cost reduction and improved
  availability.
• Multimedia marketing, utilizing television,
  radio, and newspaper ads to target the offline
  community.
• Use tools, not unlike Google's AdWords, to deploy
  strong search engine marketing.

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Public Relations

• GlobalTech.com will help build a memorable
  relationship with its consumers by establishing
  itself as a knowledgable, forthright, and
  dependable service.

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Public Relations

• In order to help further our public relations
  campaign, GlobalTech will...
• Build a community forum to enhance our
  reputation and enhance consumer perception,
  offering step by step tutorials for hardware and
  software use.
• Publish articles and advice to become an
  established authority in consumer electronics.

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Public Relations

• Provide online resources to common customer
  questions or complaints.
• Archive important information for internal or
  associate use, providing an in-depth knowledge
  base for 24-7 customer support.
• Promote competitions and contests related to our
  goods and services.

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Pricing

• GlobalTech.com will focus on four methods of
  pricing
• Optional product pricing - attempt to increase
  the amount customer spend once they start to buy.
  Optional 'extras' increase the overall price of
  the product or service.
• Penetration - The price charged for products and
  services is set low in order to gain market
  share.

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Pricing

• Promotional pricing - Pricing to promote a
  product or service (i.e. 50 off, purchase of
  second item, etc.)
• Value pricing increase price of product by
  calculated percentage based on wholesale or
  purchase price, with the greatest value in mind
  for the consumer

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Distribution

• Distribution strategy
• UPS Ground 5 day delivery
• GlobalTech.com has a UPS account and contract
  agreement to pay monthly costs/fees to UPS based
  on projected packaging/shipping details (length
  of time, distance travelled, weight of product,
  etc.)
• Arranged online for UPS to deliver products from
  manufacturer to our warehouse, pick up products
  at warehouse to deliver to consumers

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Success Metrics

• First year goals
• Invest in advertising w/minimum costs and max.
  results
• Create a great environment and reputation for
  online purchases of our products and services
• Get the product out to the consumers w/minimal
  costs and downtime
• Offer excellent and personalized customer support

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Success Metrics

• Measures of success/failure
• Amount of sales per consumer
• Productivity versus downtime
• Total funding for products and services
  (workforce time and labor, wages, shipping
  charges, media, etc.)
• Any or total profits
• Consumer feedback (testimonials and surveys)

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Success Metrics

• Resources for Success
• Warehouse and Main Office, office supplies,
  in-house tools and equipment
• Tools and material for marketing and
  advertisement
• Transport and channels of distribution
• Great relationships with all areas and people
  involved, from employees to vendors to consumers

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Thank you for your time and attention