Social Cognition - PowerPoint PPT Presentation

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Social Cognition

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Cognitive structures used to process social information. Types of Schemas ... Sympathy and Regret. Upward vs. Downward Counterfactual Thinking. Inaction Inertia ... – PowerPoint PPT presentation

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Title: Social Cognition


1
Chapter 3
  • Social Cognition

2
Social Inference
  • Cognitive Factors
  • Salience distinctiveness of stimulus
  • Priming
  • Biases
  • Selective attention
  • Self-fulfilling prophesies
  • Rosenthal Jacobson (1968)
  • Mood

3
Schemas
  • Cognitive structures used to process social
    information
  • Types of Schemas
  • Person schemas (stereotypes)
  • Self-schemas (self-concept)
  • Situation schemas (scripts)
  • Availability and accessibility

4
Schemas (cont.)
  • Advantages
  • Process complex amounts of information
  • Interpret and evaluation new information
  • Disadvantages
  • Schemas fill in gaps Hastorf Cantril (1954)
  • Apply schemas even when they dont fit
  • Difficult to change a schema

5
Heuristics
  • Mental Shortcuts
  • Availability
  • Representativeness
  • Anchoring and Adjustment
  • False consensus and uniqueness
  • Gamblers fallacy
  • Framing

6
Counterfactual Thinking
  • Tendency to imagine outcomes in a situation
  • Sympathy and Regret
  • Upward vs. Downward Counterfactual Thinking
  • Inaction Inertia
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