Tobacco

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• Tobacco
• Alcohol
• Marijuana

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Recently, the Tobacco Industry was forced to
reveal information about how and why they target
young people in their ads. It was learned that
the Tobacco Industry wants to recruit what they
call replacement smokers 5,000 new young
smokers every day to replace the 5,000 older
smokers who quit or die of smoking-related
illnesses each day.
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A Short History

• 1881 Mass marketing of cigarettes began with the
  first cigarette making machine.
• 1955 With improvement of these machines, it took
  only 2.75 lbs of tobacco to make 1,000
  cigarettes.
• 1985 Took only 1.75 lbs to do the same.
• 1980s 90 of all cigarettes are filtered.

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Americans puff 10 Billion Cigarettes a Week
Enough to Reach the Moon and Back 500,000 Miles
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The Tobacco Industry repeatedly told the public
that nicotine is not an addictive drug. They
called it a flavoring agent. However, they
knew once a person started they were hooked.
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During WWII a pack of cigarettes could be found
in the soldiers sea rations. Some tobacco
companies sent boatloads of cigarettes overseas
for The Troops. Many soldiers who never
smoked, came home addicted to nicotine.
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Racks of cigarettes would be placed low to the
ground and by exit doors making them easy for
children to steal.
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Today, the annual advertising budget for a
tobacco company is close to 2 Billion
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Some advertising is going on right under our
noses and we dont even realize it.
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Products that Condition Children to Try Smoking

• Candy Cigarettes
• Big League Chew
• Bubble Tape
• Beef Jerkey

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The Big Question
Why would a candy company help tobacco companies
recruit children?
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A lot of candy manufacturers, along with other
companies, are owned by the tobacco industry

• Kraft
• Nabisco
• Maxwell House
• Nestle
• Post Cereal

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Not only do they recruit youth, a large part of
the 2 billion spent on advertising goes to study
what attracts different cultures and groups.
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What brand of cigarette advertisement is geared
to the white male culture?
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Marlboro
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What brand of cigarette advertisement is geared
to the white female culture?
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Virginia Slims
Youve come a long way baby!
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What brand of cigarette advertisement is geared
to the black male culture?
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Newport
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What brand of cigarette advertisement is geared
to the black female culture?
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Misty or Capri
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Why?

• Americans spend over 30 billion a year on
  tobacco products
• 94 of this on cigarettes
• Figure the profit It costs 5-10 cents to
  manufacture one pack of cigarettes, which smokers
  pay 3.00-4.00 for, and sometimes more.

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The Tobacco Industry also Enjoys Immunity from
Regulations

• Not regulated for wholesomeness by the Food and
  Drug Administration (FDA)
• Not regulated for safety by the Consumer Product
  Safety Commission (CPSC)
• This makes tobacco unique among consumer products.

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Now you know why they push their product, lets
talk about the results

• 85 of lung cancers
• 30 of all cancer deaths
• 25 of deaths from heart disease
• A major cause of emphysema in smokers

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Tobacco kills more people than alcohol, cocaine,
heroin, homicide, suicide, car accidents, fire
and AIDS combined.
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Not only is tobacco harmful to the user,
secondhand smoke is dangerous to others

• Causes Bronchitis
• Causes Asthma
• Causes Ear Infections
• Causes Allergies
• Causes increased Upper Respiratory Infections

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Alcohol
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Alcohol Is a Depressant
It is absorbed by the stomach into the
bloodstream, then carried to the brain. How
quickly depends on a lot of factors.
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Factors that Influence a Drinker

• How fast a person is drinking
• Body weight
• Tolerance
• Sex
• Age
• How much food is in the stomach

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How much is a drink of Alcohol?

• A standard drink is 12 grams of pure ethanol,
  which equals
• 12 ounces of beer or a wine cooler
• 8 ounces of malt liquor
• 5 ounces of wine
• 1 ½ ounces of 80-proof spirits (whiskey, etc.)

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Sequence of Effects withProgressive Amounts of
Alcohol

• Blood Alcohol Level of .05
• Diminished memory
• Impaired judgment
• Slower reaction time
• Lower inhibitions
• Reduced sensitivity to taste pain

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Blood Alcohol Level .10-.20

• Emotional overreaction
• Impaired coordination walking
• Seriously impaired judgment/reasoning
• Severely slow reaction time

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Blood Alcohol Level .20 - .30

• Aggressive, reckless behavior
• Slurred speech
• Staggering
• Unpredictable emotions
• Over .30 Stupor/May be conscious but doesnt
  have a clue.

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Did You Know?

• 64 of all homicides
• 50 of all traffic fatalities
• 68 drowning deaths
• 80 of deaths by fire
• 55 of arrests
• 60 of child abuse cases
• ARE ALCOHOL RELATED

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Alcoholism is Hereditary

• One in seven drinkers becomes dependent on
  alcohol. Alcoholism is a true physical
  condition, complete with painful withdrawal
  symptoms.
• If you have a close blood relative who is an
  alcoholic your chances of becoming one DOUBLES.

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Reasons Teens Give for Drinking

• Curious
• Celebrating
• Their Friends Do Their Parents Do
• Makes Them Feel Good/Want to Relax
• Makes Them Look Older
• Get Away From Problems
• Just to Break the Rules

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Reasons For Them Not to Drink

• Against the Law
• Upset Parents
• Dont Want a Hangover
• Dont Need it to Have Fun
• Look Silly/Loose Control
• Concerns about Health
• Dont Want to Become an Alcoholic

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Marijuana
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What is Marijuana

• Marijuana is a green or gray mixture of dried,
  shredded leaves, stems, seeds, and flowers of the
  hemp plant Cannabis Sativa. It has a strong
  sweet order when burned.

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Marijuana and the Brain

• Main active chemical is THC
• THC binds to nerve cells of the brain which
  controls learning and memory and integrates the
  senses with emotions and motivations.
• All this means theres a major break between what
  a pot user senses and what he does about it.

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How is Marijuana Used

• Is usually smoked as a cigarette or Joint or in
  a pipe or bong
• Sometimes in a hollowed out cigar called a
  Blunt
• May be mixed with foods or tea but is not as
  effective.

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Street Names

• Pot
• Herb
• Weed
• Boom
• Chronic
• Bud
• Sinsemilla, ganja, hashish and hash

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Short Term Effects

• After only a few uses
• Problems with memory
• Problems with learning
• Difficult problem solving
• Touch, time, and depth are distorted.

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Long Term Effects

• Most common long term effect is amotivational
  syndrome
• Increased tolerance
• Permanent damage to thinking and reasoning
  ability
• Increased risk of lung or oral cancer
• Damage to the reproductive system and infertility
  in both sexes

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Marijuana the Gateway Drug

• This means it may lead people to try other drugs.
  People rarely use other illegal drugs unless
  they try marijuana first.

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Marijuana more Harmful than Tobacco

• One joint (marijuana cigarette) is equal to 5
  tobacco cigarettes in cancer causing chemicals.

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Reasons Teens Give for Legalization

• It is no worse than alcohol
• It is no worse than cigarettes
• Im only hurting myself
• Look at how much taxes could be gained
• It does not lead to other drugs
• Should be legalized for medical purposes
• Your forefathers grew grass

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Why it Shouldnt be Legalized

• Is more harmful than alcohol
• Is more harmful than cigarettes
• Stays in the body for up to 30 days
• Damages the brain, memory, has a connection to
  cancer and weakens resistance to disease
• Impairs learning and concentration

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More Reasons

• Harms male sexual function
• Damages memory
• Alters thought process
• Causes loss of motivation
• Upsets time senses
• Dangerous when used prior to driving

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In Closing

• Marijuana is one of the most misunderstood, most
  abused, most dangerous and most unpredictable
  drugs in society today.
• Not a single paper on the crude drug gives it a
  clean bill of health. Likens it to giving people
  who need penicillin molded bread.