Advocacy training course

1
Advocacy training course
2
Course objectives By the end of the course,
students will have had the opportunity to
strengthen and improve their skills and knowledge
in advocating for effective policies and
programmes to reduce the harm done by alcohol
3
DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION
1 Introductions Introduction of
participants Introduction of course Quiz
1 SESSION 2 What is advocacy? What is
advocacy? Advocacys strengths Advocacys
orientation and values People centred
advocacy Sound bite1
4
DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION
3 Policy analysis what is the problem Quiz
2 Defining the problem Obtaining information to
assess the problem SESSION 4 Policy analysis
what is the solution? Opportunities and strengths
analysis Vision of change Alternatives for
solving problem Sound bite 2
5
DRAFT PROGRAMME ADVOCACY COURSE DAY 2 SESSION
5 Developing the strategy Quiz 3 Choosing
objectives for the strategy SESSION 6 Analyzing
our skills Organizational capacity Individual
capacity Sound bite 3
6
DRAFT PROGRAMME ADVOCACY COURSE DAY 2 SESSION
7 Coalition building Quiz 4 What do coalitions
bring? What are the problems of
coalitions? Structures of the coalition SESSION
8 Managing coalition problems Importance of open
communication Listening skills Managing
tensions Working with difficult members Sound
bite 4
7
DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION
9 Creating the message Quiz 5 Creating the
message SESSION 10 Working with the media
(1) Website development Working with the
media Writing a press release Developing
websites Sound bite 5
8
DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION
11 The alcohol industry and alcohol policy
(1) Working with the media (2) Quiz 6 Critique of
the alcohol industry Broadcast interview Sound
bite 6 SESSION 12 The alcohol industry and
alcohol policy (2) Working with the media
(3) Quiz 7 Critique of alcohol advertisements Lobb
ying meeting with member of European
Parliament Sound bite 7
9
DRAFT PROGRAMME ADVOCACY COURSE DAY 4 SESSION
13 Overview Quiz 8 Review plan How to
begin Sound bite 8 SESSION 14 Preventing
burnout Course evaluation Preventing
burnout Evaluation of course
10
Quizzes Based on Alcohol in Europe report They
are fun! They are NOT a test!
11

• Sound bites
• A good message is
• Simple
• To the point
• Easy to remember
• Repeated frequently
• If you smoke like a man, you die like a man

12
DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION
1 Introductions Introduction of
participants Introduction of course Quiz
1 SESSION 2 What is advocacy? What is
advocacy? Advocacys strengths Advocacys
orientation and values People centred
advocacy Sound bite1
13

• The World Health Organization describes heavy
  drinking as
• More than 40g a day for both men and women
• More than 20g a day for both men and women
• More than 60g day for men and 30g a day for women
• More than 20g a day for women and more than 40g a
  day for men
• More than 60g on any one drinking occasion

14

• A Daly is
• A standardized measure of mortality
• A descriptive measure of disability
• A measure of gap between current health status
  and ideal health status
• A simple measure of ill-health and premature
  death
• A measure of ill-health and premature death
  weighted for the severity of ill-health

15

• The European Commission defines an alcoholic
  beverage as
• Any drink that contains gt1.2 alcohol by volume
• All drinks other than beer that contain gt1.2
  alcohol by volume
• Beer that contains gt0.5 alcohol by volume
• All drinks that contain gt2 alcohol by volume
• All drinks other than wine that contain gt0.5
  alcohol by volume

16
Write in a sentence what is public health
17
Write in a sentence what is alcohol policy
18

• The World Health Organization describes heavy
  drinking as
• More than 40g a day for both men and women
• More than 20g a day for both men and women
• More than 60g day for men and 30g a day for women
• More than 20g a day for women and more than 40g a
  day for men
• More than 60g on any one drinking occasion

19

• A Daly is
• A standardized measure of mortality
• A descriptive measure of disability
• A measure of gap between current health status
  and ideal health status
• A simple measure of ill-health and premature
  death
• A measure of ill-health and premature death
  weighted for the severity of ill-health

20

• The European Commission defines an alcoholic
  beverage as
• Any drink that contains gt1.2 alcohol by volume
• All drinks other than beer that contain gt1.2
  alcohol by volume
• Beer that contains gt0.5 alcohol by volume
• All drinks that contain gt2 alcohol by volume
• All drinks other than wine that contain gt0.5
  alcohol by volume

21

• The science and art of preventing disease,
  prolonging life and promoting health through the
  organized efforts of society (Acheson 1988)
• The process of mobilizing local, state, national
  and international resources to ensure the
  conditions in which people can be healthy (Oxford
  Textbook of Public Health 2002)

22

• The central purpose of alcohol policies is to
  serve the interests of public health and social
  well-being through their impact on health and
  social determinants, such as drinking patterns,
  the drinking environment, and the health services
  available to treat problem drinkers (Babor et al
  2003)