ProblemSolving Solution

1
University of Phoenix
MBA 520 Presentation
Instructor Don R.. Gibson. Presented by Thành
T?n Lê February 1, 2006
Problem-Solving Solution
Gene One
2
Situation Backgound

• In 1996, Gene One entered the biotech industry
  with groundbreaking gene technology that
  eradicated disease in tomatoes and potatoes
• The win-win situation helped Gene One grow to a
  400 million company in just eight short years.

3
3-Year Goals
Remaining successful company, Gene One can
balance all their problems and opportunities by
implementing the new plan to meet all internal
and external goals in the next three years.

4
3-Year Plan

• Develop two new technology breakthroughs
• Develop 6 new and innovative products
• Build brand image
• Increase Customer Base
• Implement marketing infrastructure

5
3-Year Plan

• Goes to have to go public
• Raises IPO capital for new development,
  advertisement, and marketing.
• Keeps pace with demand and realizes conservative
  annual growth targets of 40

6
Constraints

• IPO Knowledge
• Retainning the Original Start-Up Team

7
Implementing New Plan
8
Future
World Class Company
Gene One