Finance for StartUps theme group

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Finance for Start-Ups theme group
Update Report
3rd Transnational Meeting Zaragoza, 13 December
2004
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Main Objective
Finance for Start-Ups theme group
The partners will offer a comprehensive range
of financial and business advice to potential
entrepreneurs, including doing business in the
Euro land. ? Set of learning objects around
finance, business plans and marketing
topics to help people create their own
enterprises.
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Contents
Contents

• I. Compilation of Relevant Information (various
  sites)
• II. Marketing Concepts
• III. Business Plans
• IV. List of Questions

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I - Compilation of Relevant Information
Compilation of Relevant Information
Information for everyone interested in
acquiring Knowledge on kinds and levels of
financial support available for start-ups
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I - Compilation of Relevant Information
Compilation of Relevant Information

• European Union sites
• US sites
• Other sites in English
• Other sites in French

Content produced in Word and PowerPoint format
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I - Compilation of Relevant Information EU sites
European Union Sites
European Commission provides a series of
information on helping business start-up,
including information on access to finance for
SMEs CORDIS (Community Research and Development
Information Service) EC information service on
European Research and Innovation
activities Gate2Growth online service for
Innovation Professionals and Service
Providers EU funding sources European
Investment Bank European Investment Fund
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I - Compilation of Relevant Information EU sites
Helping Businesses Start up a Good Practice
Guide for Business Support Organisations
Publication produced by the European Commission.

• Publication available in different European
• languages (English, Spanish, Danish,
• Dutch, French, Italian, Portuguese,
• Finnish, German, Slovenian).
• It provides examples of good practice
• in providing assistance to start-ups
• in the areas of training, information
• and finance.

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I - Compilation of Relevant Information US sites
US Sites

• United States Small Business Administration
  (SBA)
• National Association for the Self Employed
  (NASE)
• National Federation of Independent Business
  (NFIB)
• Useful information on
• how to get started in a new business
• how to finance a new business how to
  manage a new business

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I - Compilation of Relevant Information US sites
United States Small Business Administration

• Provides useful information on
• - Starting a business
• - Financing a business
• - Managing a business
• - Business Opportunities
• - Disaster Recovery
• - Business laws and regulatory assistance
• SBA also provides training courses,
• workshops and knowledge resources
• designed to assist entrepreneurs and
• other students of enterprise.

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I - Compilation of Relevant Information Other
sites
Other Sites

• Overview of additional sites providing relevant
  information on financial sources
• for start-ups, useful business guides and
  resources, including
• business plans
• tips on how to start a business
• help to women entrepreneurs
• how to find a business partner

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I - Compilation of Relevant Information Other
Sites
Other Sites in English

• Finance Sources for Venture Capital, Start Ups
• and Trade Finance in Europe and UK
• Useful Business Guides and Resources
• Starting a Business
• How to Start Up Any Business
• Auroras Corporate and Entrepreneurial
• Womens Network
• Business Partners

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I - Compilation of Relevant Information Other
Sites
Other Sites in French

• Le portail des Enterprises - The SMEs portal
• Agence pour la Création dentreprises
• Agency for the Creation of Enterprises
• Création dentreprise et Droit des Sociétés
• Firm Creation and Legal Rights
• Portail création PME Belgian portal for SME
  creation
• Outils de Financement de la Creation
  dentreprise
• Financial Tools for Firm Creation
• Creascope
• Annuaire des entrepreneurs Portal for SME
  creation

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II - Marketing Concepts
Marketing Concepts
Basic MKT concepts to help people in the
creation of their own enterprise
Market Segmentation
Products
Price

• - Geographic
• Demographic
• Psychographic
• Behavior

• - Definition
• Classification
• Positioning
• Design

• - Pricing concepts
• Pricing considerations
• Pricing strategies

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III - Business Plans
Business Plans

• Why to prepare a Business Plan?
• How to prepare a Business Plan (six steps)
• Business Plan Structure
• Some Recommendations
• DOs
• DONTs
• Useful sites

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III - Business Plans
How to Prepare a Business Plan
Business Plan Structure

• Introduction/ Executive Summary
• Industry Analysis
• Your Business
• Your Business / Your Product and Service
• Market Analysis

• Competition Analysis
• Strategic Plans
• Production
• Management and Organization
• Financial Plans

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IV - List of Questions
Questions from Tampere

• What is my product ?
• Who is going to be my customer ?
• Who will be my providers/suppliers ?
• What type of added value will
• my product deliver ?
• Where do I get advice ?
• Where can I get financing ?
• Which is my target group ?
• How innovative is my business ?
• How can I improve its survival chances ?
• Will I work alone or as a partner ?
• What is a business plan ?

• What is the use of a business plan ?
• 13/14. How do I write a business plan ?
• Where can I get finances ?
• How can I sell my product and where ?
• Where can I get the materials for my product ?
• How can I make my product/service?
• Where do I get money for the facilities ?
• Employees
• How much money do I need ?
• 40. Do I make bad mistakes if I make my
  accouting alone ?

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To be continued

• To be continued...
• New Material to be developed by the Finance Group
  
• - presentation skills
• - marketing strategies
• - case studies
• - practical examples

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Update Report

• Contents developed by
• SPI Sociedade Portuguesa de Inovação, S.A.,
  Portugal
• SOL Swiss Occidental Leonardo, Switzerland
• THANK YOU FOR YOUR ATTENTION!