Welcome to Surviving in a New World Order

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Welcome to Surviving in a New World Order?

• Joseph Widoff President and CEO, WHRO
• Larry Crum Chief Ed. Strategic Planning
  Officer
• Brian Callahan New Product Development Officer

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Surviving in a New World Order
A WHRO NETA Session
The Next 90 Minutes of Your Life
Introductions
Structure and Tools Setting up for
Business Board Level Changes Education Policy
Level
Education Relationships Relationships and
Services Strategic Positioning
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Surviving in a New World Order
In-depth Financial Analysis of Services Establishi
ng True to Cost
Educational Services in the New World Order
Face to Face Courses Online Courses
Distance Learning via H.323
Video on Demand
Environmental Scan Issues Discussion Groups
Survival Feedback
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What is New World Order?

• Traditional Boundaries No Longer Exist
• Roles, Rules, Relationships Change
• Funding Model of Past is Invalid
• Interactive, Dynamic, Learner Controlled
• Commercial and Noncommercial Blur
• The Edge of Chaos and Order

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Surviving in a New World Order
Preparation for Change Working with the
Stakeholders
Task Forces Board and Community
Findings and Actions
New Governance, Bylaws Articles of Incorporation
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Past WHRO Organizational Structure
HRETA (14 School Divisions)
WHRO Board of Directors 14 Member Directors 14
Public Directors 5 Institutional
Directors 7 Ex Officio Directors
WHRO Foundation Board of Directors
WHRO CEO
Education
COO
New Product Development
Development Division
Content Division
Technology Division
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Revised WHRO Organizational Structure
HRETA (14 School Divisions)
WHRO Board of Directors
(25 Directors)
WHRO Foundation Board of Directors
WHRO CEO
Development
Education
COO
Admin/Finance
New Product Development
Content Division
Technology Division
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Revised HRETA Structure
HRETA 14 School Board Members Or Superintendents
Educational Advisory Committee
Superintendents Council
Other Committees
TechnologyCommittee
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Relationships Service

• Education Customer
• Has the Needs
• Depends on the Service Providers
• Tools and Expertise
• Invests in the Solution
• Has Specific Preferences
• No brand exclusivity
• Best pricing for preferred product
• Efficient delivery and service
• Competitive environment
• Works with Those They Trust

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Relationships Service
Scaffolding Video Delivery
DTV?
Interactive
H.323
Internet
Future Services Build on Past Performance.
Satellite
Cable
Broadcast
Emerging Technology does not Eliminate Previous
Technology.
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Relationships Service
Scaffolding Teacher Training with
Media Evolution
Multimedia
Technology Standards For Educators Integration
Internet
Access and Integration - Teachers
ITV Taped
Media Integration Teachers Librarians
ITV Live
Receive Classroom Teachers Class
Staff Development Supervisor Relationship
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Relationships Service
To Whom do you Listen?
School Board Members
Superintendents
Assistant Superintendents Curriculum Supervisors
Chief Information Officers
Instructional Computing Specialists
Library Media Specialists
Teachers
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Relationships Service
To Whom do you Listen?
School System Personnel with Budget Control and
Accessible Dollars?
State Budgets Dept. of Ed. Legislators?
Grant Officers Other Funding Sources?
To What Extent Does Funding Dictate
Content?
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Relationships Service
Navigating the Customer Fear Complex
Fear of losing End of Year Money
Fear of Public Humiliation
Fear of Looking Really Stupid
Fear of Being Left Behind
Fear of Failure
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Relationships Service
Present Funding Source Ratio
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Relationships Service
Future Funding Source Ratio?
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Survival in the New World Order
Assessing Revenue versus Total Expenses

• Business Approach
• Assigning Real Costs Against Revenue
• Including Share of Overhead
• Prioritizing New Services
• Value of Outside Consultant

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WHRO Businesses New World Impact
Public Television
Public Radio
Media Solutions
Education Technology
Development
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Educational Services in the New WorldNew
Services Overview

• Professional Development
• Face-To-Face Courses
• Web-based Courses
• Synchronous Distance Learning Courses
• Hybrid Courses
• Leading-edge Technology-based Resources
• Video On-demand
• Web-based Resources
• DTV-delivered Rich Media

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Educational Services in the New
WorldProfessional Development

• Face-To-Face Courses
• Hands-on courses that support new services
• Synchronous courses delivered via H.323
• Web-based Courses
• PBS TeacherLine
• C.I.I. Anytime Anywhere
• Other locally developed online courses
• Post-secondary courses
• Hybrid Courses

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Educational Services in the New
WorldLeading-Edge Technology-Based Resources

• Video On-demand
• UnitedStreaming
• Other digitized video
• Web-based Resources
• Cultural Portal
• SOL-correlated lesson plan database
• Other content specific web sites
• DTV-delivered Rich Media
• PBS Digital Classroom pilot participant
• OnCourse participant

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Educational Services in the New World
Educational Regional Area Network (eRAN)
WHRO provides ISP services to over 150
educational, cultural, and other non-profit
institutions.
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Educational Services in the New World eRAN -
Services

• Internet service and associated network
  management
• Platform for delivering new educational services
• Unitedstreaming video-on-demand
• NovaNet alternative education program
• Content filtering
• Video over I.P. employing the H.323 standard
  (a.k.a. SmartLearning)

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Educational Services in the New World eRAN
Implications for New Products/Services
The eRAN allows schools to control bandwidth
available for applications.
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Educational Services in the New World eRAN -
International Implications
Schools anywhere in the world can still utilize
programs and services generated by WHRO or
schools connected to eRAN.
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Relationships Service

• Atop a hundred foot pole,
• how do you step forward?
• Shishuang

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Relationships Service
In a world of fugitives the person taking the
opposite direction will appear to run away?
T.S. Eliot
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Surviving in a New World Order
Environmental Scan Issues
Is ITV Still Alive in the Traditional Sense? Is
it Fundable?
What Happens to the Traditional Service Boundary
in an Internet Based World?
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Surviving in a New World Order
Environmental Scan Issues
What are the Viable Services in the New World
Order?
Who are the New Competitors?
What is the New Funding Model for Education
Services in PTV Stations?
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Summary and Wrap

• Thanks for Attending and Participating