Who Moved My Cheese

1
Who Moved My Cheese?

• By Spencer Johnson, M.D.

2
Having Cheese Makes You Happy.

• Notes From Who Moved My Cheese? By Spencer
  Johnson, M.D.

3
The More Important Your Cheese Is To You The
More You Want to Hold On To It.

• Notes From Who Moved My Cheese? By Spencer
  Johnson, M.D.

4
If You Do Not Change, You Can Become Extinct.

• Notes From Who Moved My Cheese? By Spencer
  Johnson, M.D.

5
What Would You Do If You Werent Afraid?

• Notes From Who Moved My Cheese? By Spencer
  Johnson, M.D.

6
Smell The Cheese Often So You Know When It Is
Getting Old

• Notes From Who Moved My Cheese? By Spencer
  Johnson, M.D.

7
Movement In A New Direction Helps You Find New
Cheese

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

8
When You Move Beyond Your Fear, You Feel Free.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

9
Imagining Myself Enjoying New Cheese Even Before
I Find It, Leads Me To It.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

10
The Quicker You Let Go Of Old Cheese, The Sooner
You Find New Cheese.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

11
It Is Safer To Search In The Maze Than Remain In
A Cheeseless Situation.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

12
Old Beliefs Do Not Lead You To New Cheese.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

13
When You See That You Can Find And Enjoy New
Cheese, You Change Course.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

14
Noticing Small Changes Early Helps You Adapt To
The Bigger Changes That Are To Come.

• Notes From Who Moved My Cheese? By Spencer M.
  Johnson, M.D.

15
The Handwriting On The Wall

• Change Happens
• Anticipate Change
• Monitor Change
• Adapt To Change Quickly
• Change
• Enjoy Change!
• Be Ready to Change Quickly and Enjoy It Again
  Again

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Character Review

• Sniff Who sniffs out change early
• Scurry Who scurries into action
• Hem Who denies and resists change as he fears
  it will lead to something worse
• Haw Who learns to adapt in time when he sees
  changing leads to something better!

17
Apply This Short Story To

• Marketing Lets discuss and also relate to the
  articles for today
• Technology and its changing role
• Yourself and your actions self reflection

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Background

• Who Moved My Cheese? has been on various best
  seller lists since its release in 1998
• It is currently on the Wall Street Journal best
  seller list for business books
• Anheuser Busch, Hilton, Marriott, Nestle,
  Southwest Airlines and others have used this book

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Additional Resources

• www.whomovedmycheese.com
• An audio version of this book is also available