Ausweb04

1
Ausweb04
2
What is Ausweb?

• Ausweb is the the Australasian WWW conference and
  is endorsed by the International WWW Committee
• It consists of four different tracks for papers
• Library, information systems and cultural issues
• Education and training
• E-commerce/e-business and online marketing
• Technical and standards

3
What is Ausweb cont.

• Always held around Gold Coast area because its
  organised by Southern Cross University.
• Workshops occur on the 2 days preceding the
  conference
• There is also a poster session (short
  non-refereed papers) Jenny presented a poster.
  See http//www.unisa.edu.au/staff/web/ausweb.asp
  for more details.

4
Workshops

• Damien, Andrea and Jenny attended these
  workshops
• The ABC of XML (Damien)
• Teaching and learning on the web (Andrea)
• An introduction to electronic marketing (Jenny)

5
An introduction to electronic marketing workshop

• E-business put simply
• marketing communication (publicity, product info
  and interaction)
• marketing channel (transactions)
• relationship management

6
An introduction to electronic marketing workshop
(cont.)

• Tips on getting better results for online
  organisation
• Publicise organisation name, products and build
  brand equity
• Clear website navigation
• Relationship management (manage expectations so
  you can exceed them)
• Learn about customers requirements
• Keep information up-to-date
• Build a community of brand advocates (eg ebay)
• . etc

7
An introduction to electronic marketing workshop
(cont.)

• Is there more we could do?
• keep site content up-to-date
• check on what other competitors websites are
  doing
• more interactivity (forms and databases)
• e-commerce (we currently do some)

8
E-business and online marketing track points of
interest

• Online polls people like getting instant
  feedback
• eg http//www.abc.net.au/adelaide/vote/
• Designing for flow
• flow experience beyond control of web designers
• distractions while browsing the web
• joy of discovery
• Importance of URLs
• careful with folder and file namesunisa.edu.au/m
  du/about_mdu/could be unisa.edu.au/mdu/about/
• did you know our URL can also be unisa.edu.au?

9
Teaching and learning on the web

• A workshop by Rik Hall
• The terms of the trade
• Learning objects
• WBT web based training Instructional design
• Blogs and wikis
• Synchronous and asynchronous chat
• CD and DVD
• SCORM Shareable Content Object Referenced
  Material
• IDMaps instructional design maps

10
Teaching and learning on the web (cont.)

• The basic features of online learning
• Interaction between student and instructor
• Chats, including voice chats
• Feedback/evaluation
• Online office hours
• Web cam
• Interaction between students (collaboration)
• Group work
• Learning management systems (WebCT, Blackboard)
• Virtual classroom (Whiteboard)
• Active learning techniques
• Wikis
• Simulations
• Peer review (eg blog of comments)
• Self tests
• quizzes

11
Teaching and learning on the web (cont.)

• Learning styles
• Over 80 of the population are visual learners
• How often people participate in discussion forums
  will depend on their learning style
• Content
• Modules chewable hunks
• Learning objectives
• Evaluation tools
• Media must be purposeful, relevant and problem
  centred
• Discussion forums cater to particular needs of
  students such as ESL

12
Teaching and learning on the web (cont.)

• Resources worth a look
• WebCT https//webct.unb.ca
• ID ausweb01, Password webct
• Open Polytechnic of New Zealand
• www.openpolytechnic.ac.nz/
• SimPlay Fablusi (online role simulations)
• www.simplay.net/clients.html
• IDMaps case studies
• www.catalystinteractive.com.au/ci_site/html/produc
  ts_services/resources/case_studies/case_studies.ht
  m
• Wikipedia
• http//en.wikipedia.org/wiki/Main_Page
• Wiki web
• http//wiki.org/
• Blogger Create your blog now
• www.blogger.com/start

13
The ABC of XML

• Demystifying XML
• Presenter Steve Ball CTO of Sveno
• Similar to html
• Uses structured text
• XSL concepts
• Presentation used same XML for different media
  types (power point slides / hand-outs / web)
• XML costs
• Size
• Complexity
• XML benefits
• Reuse
• Viewable (plain text)

14
More information about Ausweb

• Ausweb website http//ausweb.scu.edu.au/
• Visit archive to view papers and posters from
  previous years conferences