PUBLIC SPEAKING

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PUBLIC SPEAKING
Delivering effective presentations
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RHETORIC

• The art of persuasion
• What are the ingredients of a presentation that
  inspires or touches you?

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BECOMING A GOOD SPEAKER

• Public speaking is a career. You learn by doing.
• Were going to provide you with the basics.

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TRAINER

• The word TRAIN derives from
• Instruct, discipline, teach," 1540s, from train
  (n.), probably from earlier sense of "draw out
  and manipulate in order to bring to a desired
  form" (late 14c.) (online ethimology dictionary)
• To perform a good training activity you need to
  know the form or shape youd like to give to the
  people attending.

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• In other words, what are you expecting them to do
  after the training? How do you want them to be?

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WHAT IS COMMUNICATION?

• Communication is the act of sending a message
  which gets people to act.
• Transferring an idea without getting people to
  act is not communication, but it is just talk.
• The people in your audience normally already know
  what they should be doing. Your skill is igniting
  the spark which gets them to action!

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THE IMPORTANCE OF COMMUNICATION

• Once weve got an idea to communicate to a
  public, we need to understand that the same
  basics applicable to one on one communication
  also apply to communicating to an audience.

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THE AUDIENCE IS NOT A GENERALITY

• You do not talk to the whole room, but to every
  single person in the audience.
• If in the room there are 20 people, you have 20
  simultaneous communication cycles.

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SUCCESS OF A SPEAKER

• ASSUMING THAT THE INFORMATION GIVEN BY THE
  SPEAKER IS VALUABLE, HIS SUCCESS DEPENDS ON
• 50 PERSONALITY
• 50 TECHNICAL ASPECTS OF HOW HE IMPARTS THE
  INFORMATION

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TECHNICAL ASPECTS

• Technical aspects include
• PREPARING THE ROOM FOR THE PRESENTATION
• INTERACTING WITH THE AUDIENCE (A silent audience
  is dangerous).
• PREPARING THE PRESENTATION
• HANDLING THE MEDIA (flipchart, ppt, etc)

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SETTING UP THE ROOM (HALL)

• Arrive early to ensure everything is under
  control and to acclimate to the place.
• ROOM ARRANGEMENT arrange the room in the most
  proper way for the event. Try not to put barriers
  between you and the audience.
• STARTING TIME Try to stick as closely as
  possible to the established schedules. But DO NOT
  start if most of the attendees have not arrived
  yet. They would disturb the presentation.
• Every 1 hour and 45 minutes you must call a
  break.

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INTERACTING WITH THE AUDIENCE
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HOW SHOULD YOU HANDLE THE AUDIENCE?

• First of all the speaker should feel himself the
  cause (source) of whatever happens with the
  audience and of how each person in the audience
  is behaving.

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INTERACTING WITH THE AUDIENCE

• CONTINUOS INFORMAL VERIFICATION Look people in
  the eyes.
• FUNCTIONAL REDUNDANCY Repeat the concepts
  several times. For people to remember it after
  one month, you have to repeat something at least
  14 times during your presentation.
• FIL-ROUGE
• SHORT INTRODUCTION ANALYSIS SUMMARYSay what
  you want to say, say it, say what you have said.
  
• EMOTIONAL LEARNING Communicate information with
  emotions
• HANDLING THE QUESTIONS Answer
• each question
• TWO-WAY COMMUNICATION Keep interaction with the
  audience

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EXERCISE

• Prepare and give a short speech A Successful
  Action or Best Practice in your job.
• The speech is aimed at the people in the room at
  this time.

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INTERACTING WITH THE AUDIENCE

• Ask frequent questions and do write the answers
  on the flipchart.
• Give a concept and ask them how they would use
  it.
• Use frequently In your opinion?
• Sometimes try to make them reach the conclusion
  or discover the information
• Include exercises
• The Point keep people awake. Optimum
  communication requires 50 of the time speaking
  and the other 50 listening. If there is too much
  incoming communication people fall asleep.
• Do not necessarily follow the entire program. If
  a certain part captures the audience, you can
  even cut short the original program.

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EXERCISE

• Prepare and hold a speech A successful action or
  best practice in selling
• What do you want people TO DO as a result your
  presentation ( Message)
• Prepare an introduction and questions to open
  up the audience.
• Write the ending.
• Rehearse the key points of the speech.

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SECOND DAY
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KEY DATA ON INTERACTING WITH A SMALL AUDIENCE (UP
TO 40)

• A SILENT AUDIENCE IS DANGEROUS
• THE AUDIENCE SHOULD SPEAK AT LEAST 50 OF THE
  TIME
• TWO-WAYS COMMUNICATION IS MORE IMPORTANT THAN
  INFORMATION
• SPEAKING LIGHTENS UP THE PEOPLE IN THE AUDIENCE
• THE MOOD OF THE AUDIENCE IS MORE IMPORTANT THAN
  YOUR PROGRAM
• THE TRAINER ACTS AS THE COORDINATOR OF THE
  AUDIENCE KNOWLEDGE
• THE TRAINER GETS THE AUDIENCE TO GET TO THE
  INFORMATION
• THE TRAINER MUST TELL THE PEOPLE WHAT TO DO AFTER
  THE PRESENTATION

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PREPARING THE PRESENTATION
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OUTLINE OF A SPEECH

• Each speech includes
• a) A Beginning where you tell the audience the
  purpose of the speech. Pleasant, high-toned (you
  can even make a joke or tell a funny story).
• b) A central part where analyzing technical data,
  logical reasoning and procedures.
• c) An End where you bring about the success of
  the speech with a crescendo in terms of mood and
  emotion
• The end of the speech must be in a crescendo and
  people should leave more energized than when they
  arrived.
• In the end you have to be very convinced and
  highlight the sense of social mission in what
  people will have to do.
• There is no two-way communication in the final
  part of the speech.

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PREPARING A PRESENTATION

• Prepare an outline and study it.
• By doing just this, you will be a successful
  speaker.
• To prepare a good outline, you should know as
  much as possible about the people attending.

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INGREDIENTS OF COMMUNICATION

• Communication requires that Im all set on what
  is the message Id like to send to the other
  person.
• What do you want people to do after your
  speech?

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THE IMPORTANCE OF THE MESSAGE

• The presentation may cover many different topics,
  but keep in mind that people after the
  presentation do remember one or two messages at
  the most.
• If you have more things to discuss, cut it down
  to the really important things and repeat them
  over and over during your presentation.
• Once youre all set on the message, prepare the
  PERSUASIVE MIX the tools and the arguments
  youll use to get your message through.

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Outline of a Speech

• The message you want to communicate
• Persuasive Mix
• Beginning of the speech (brisk and lively)
• Purpose of the speech (why it is interesting)
• Question or questions to open up the audience
• Central part (data, procedures, logic, schemes)
• Introductory question
• Data and information 1 DATUM
• Convincing summary
• Introductory question
• Data and information 2 DATUM
• Convincing summary
• End (including pathos or the social impact in
  what we have to do)
• Ethos, Pathos and Logos are present throughout
  the entire presentation.

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TIPS FOR PREPARING THE OUTLINE

• Include in the outline some questions
• In a course include some exercises (when you ask
  people to do things, be certain they do it,
  otherwise you lose leadership).
• You must be very good both at the beginning and
  at the end because they are the parts that make
  the difference in the speech
• Write LARGE notes with the key points of the
  speech so that you can see them also when
  distant.
• Rehearse the key points.
• Try not to leave anything to chance.

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HANDLING THE MEDIA

• Flipchart write clear and readable
• Projector do not get replaced by power point!.
  
• Print the slides and write notes on them
• Use emotional videos

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KEY TIPS

• Breaks are not breaks for you. They are important
  moments to reinforce the concepts, get allies or
  handle objecting attendees.
• Each audience has his own opinion leaders. Try to
  get them as allies and during breaks give them
  attention.

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HOW TO BOOST YOUR PRESENTATIONS
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ETHOS, PATHOS, LOGOS

• A good speech or presentation needs ethos, pathos
  and logos
• Ethos the moral strength of the speaker.
• Pathos to communicate data emotionally or
  stirring up emotions.
• Logos logical reasoning about why our
  procedures, technical data or what we are saying
  is the right thing to do.

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FACTORS IMPACTING QUALITY OF COMMUNICATION

• 1) A good discipline of the communication.
• 2) Conviction-Emotion-Action.
• 3) Emotional bond between you and the people
  attending.

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CONVINCTION

• a) Do not teach something that you are not able
  to do successfully. You can teach only what you
  can do well.
• b) Study the people attending to understand that
  you can teach them something.
• c) Continue to visualize what you want them to
  do after your speech.
• d) BE CONVINCED

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EMOTIONAL BOND BETWEEN YOU AND THE PEOPLE
ATTENDING

• The emotional bond between you and the people
  attending greatly enhances understanding.
• Highlight the similarity between you and the
  people attending. I am like you, guys. I too
  go out every day trying to sell .
• Show real affection and interest for the people
  in the room. For you, they must be first of all
  important as individuals.
• Get close to them.
• Be compassionate.

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IDEAS TO MAKE THE COMMUNICATION MORE MOTIVATING

• Tell a phrase with great conviction and with a
  loud voice, then lower it suddenly to summarize
  the concepts. In the moment you lower the tone of
  the voice, the interest of the audience
  increases.
• When you have something important to say,
  increase the pause between a word and the other.
  
• Take some pauses where you look at the audience
  in silence.
• Put some suspense or mystery (like telling a
  story whose nobody knows the end).
• Remember that persuasion must include also the
  esthetic as its fundamental component.
• Be touched.

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EXERCISE

• Prepare a speech What do you find effective in
  self motivation.
• What do you want people TO DO as a result your
  presentation ( Message)
• Prepare an introduction and questions to open
  up the audience.
• Write the ending.
• Rehearse the key points of the speech.

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CHANGE
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THE CHANGE OF PEOPLE

• Emotion leads up to the desire to get into
  action!!!
• To create emotions, you must be convinced.
• To create emotions you must talk to the soul and
  not to the head of the people attending.
• Whenever you create an emotion during a speech,
  people change their minds and decide to change
  something in their lives.

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NOW WERE GOING TO TRY TO CREATE AN EMOTION
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EMOTIONS

• Some of the factors that create emotions,
  assuming that you are greatly convinced
• Your enthusiasm.
• Your empathy ( your ability to accurately
  understand (feel) the feelings of the other
  people)
• The fact that you understand and mention intimate
  difficulties or thoughts that the people in the
  room have experienced or are experiencing.
• The fact that with small things we can often
  trigger great changes.
• Values such as freedom and honour.
• Revelations about yourself.
• To create emotions, you need to talk about things
  that touch you.

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RIGHT MIX FOR A SPEECH

• A logical part explaining in detail what needs to
  be done and why. This part should include the
  steps the person should do right after the
  presentation.
• An emotional part where you bring about an
  emotion in the people attending by talking about
  something that moves you.
• If while getting the final message through you
  are touched by something, youve got it made!

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EXERCISE

• Prepare a speech
• YOU MUST MOVE THE AUDIENCE
• TO DO IT YOU HAVE TO TALK ABOUT SOMETHING THAT
  MOVES YOU
• AFTER YOU HAVE MOVED THE AUDIENCE (OR YOU
  YOURSELF HAVE BEEN MOVED) YOU SHOULD ADD A
  MESSAGE FOR THE PEOPLE IN THE ROOM.