Ideas For 2006

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Ideas For 2006
VNUnet Europe May 2006
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Standard Creatives
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Leaderboards, Skyscrapers and Buttons
728x90 Leaderboards 120x600 Skyscrapers 120x60
Buttons
Standard creatives are the most cost effective
for advertisers. Easy to produce and
versatile. Targeted and impactful when in
combination.
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MPUs and Textlinks
336x280 MPU Textlinks 50 characters
Standard creatives are the most cost effective
for advertisers. Easy to produce and
versatile. Targeted and impactful when in
combination.
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Tabulated MPU Walking Users Through the Sales
Story
Click on different tabs along top to see
separate screens of information
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Email Newsletters
50 words of text plus a URL
Newsletters come in either text or HTML format.
Often the easiest to sell online format as it
requires very little client input and is a pure
audience sell. Usually a good click generator.
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Category Takeover
Ownership of all ad formats within a news
category. Leaderboards, Skyscrapers, MPUs,
Buttons and Text Links. Integrated company logo.
Match a clients product or service with the
most contextually relevant section of the
site. Lock out all competitors.
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What is a Podcast?

• Audio broadcasts that can be downloaded to a PC
  or Media Player (e.g. iPod)
• Users can then listen to the Podcast at their
  convenience
• Ideal for mobile professionals with limited
  access to the internet
• Bite-size information usually news-based

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Pilot Podcast Computing.co.uk

• Three Phase delivery of Podcasts
• We are trialling in the UK podcasting with
  Computings Chris Green
• First show covering a Podcast convention in
  California
• Landing page on Computing describes the latest
  episode and how to download it

Podcasting is a pure branding opportunity.
Advertiser get a vocal introduction from the
journalist.
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About RSS

• RSS (Real Simple Syndication) is best described
  as "information on demand".
• As a standard XML format, it lets websites
  syndicate news headlines and other content
  without spam
• VNU Business Publications has been syndicating
  via RSS for some time, but its also used by
  other publishers like Reuters, CNN and the BBC.
• Sites that offer RSS-formatted content are
  accessible through dedicated RSS aggregators,
  certain browsers/email clients (Firefox,
  Thunderbird), and now via www.newsgator.co.uk. By
  subscribing to RSS feeds, you will be alerted
  when new content is made available online and as
  part of our partnership, users who subscribe
  through Newsgator.co.uk will be subscribed
  automatically to vnunet.com and pcw.co.uk feeds.

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How it looks online
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How integrated ads look
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Rich Media
Useful URLs http//www.tangozebra.co.uk/ http//
www.eyeblaster.com/
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Overlayz
Non-standard creative designed to overlap the
site content for a pre-determined period of
time. High-impact and usually reserved for
product launches.
Can be intrusive for a professional
audience. Must be frequency capped and have
publisher approval. Requires construction from a
3rd party.
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Transitionals
Transitionals run in isolation are pure branding
opportunities as the user in unable to click on
them. They are most effective when run with
standard formats on the launch and destination
pages.
Requires publisher approval and should always be
frequency capped. Designed and built by 3rd party.
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Expandable Banners
Roll-over or click-initiated expandable
banners. Often used for impact or to carry
video. Expensive and potentially intrusive.
Should be capped for best response.
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Bespoke Projects
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Competitions
Non-VNU branded competition to raise brand
awareness and purchase consideration.
Designed, managed and hosted by e-Media
team. Possibilities Entries can be collected by
VNU and fed back to the client.
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Bespoke Microsite
Non-VNU branded microsite based on clients
direct requirement.
Designed, managed and hosted by e-Media
team. Possibilities Competition, Video,
Feedback, Interactive game.
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New Sponsorship
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Sponsorship Elements
Additional client page non-VNU branded.
Promoted via hot-spot placements.
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For Questions Please contact Tanja
Leutschacher European Online Sales Manager 49 89
14 312 224 Tanja_leutschacher_at_vnu.de Chris
Woodall European Online Sales Executive 44 0207
316 9518 cwoodall_at_vnu.co.uk