The Big Ideas in Web 2.0

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The Big Ideas in Web 2.0

• Bebo White
• bebo_at_slac.stanford.edu

InterLab2006 FermiLab October 2006
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Web 1.0 was all about connecting people. It was
an interactive space, and I think Web 2.0 is of
course a piece of jargon, nobody even knows what
it means. If Web 2.0 for you is blogs and wikis,
then that is people to people. But that was what
the Web was supposed to be all along. And in
fact, you know, this 'Web 2.0,' it means using
the standards which have been produced by all
these people working on Web 1.0. --Tim
Berners-Lee, August 2006
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What is Web 2.0? (1/2)

• A marketing term, a buzzword, but moreover an
  ATTITUDE
• Shifts the focus to the user of the information,
  not the creator of the information
• Information moves beyond Web sites
• Information has properties and these properties
  follow each other and find relationships
• Information comes to users as they move around

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What is Web 2.0? (2/2)

• Information is broken up into microcontent
  units that can be distributed over many domains
• Interaction is no longer limited to (X)HTML
• Users are able to control how information is
  categorized and manipulated
• User agent becomes a fat rather than thin
  client
• Requires a new set of tools to aggregate and
  remix microcontent in new and useful ways

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Properties of the 2.0 Generation

• Low Barrier
• Self-Service
• Networked
• Cost-Effective
• Open
• Decentralized

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The Big Ideas in Web 2.0

• Write semantic markup and scatter microcontent
  (transition to XML)
• Provide Web services (move away from place)
• Shift to programming (separation of structure and
  style)
• Users contribute content and metadata (social
  networks)
• Rich user interfaces (users are in control)
• Re-use of content (remixing when needed)

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(Dion Hinchcliffe)
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Consider All the Ways That Users Can Contribute
Content

• People (not just Web sites) can/have become
  entities on the Internet
• Its not just people using data, but people
  developing capabilities
• Users contribute to the content of Web sites
• Not to be confused with user-centered design
• More like collaborative authoring
• Not just with blogs, wikis, annotation, tagging,
  rating, etc. (e.g., xFolk)
• Some of these tools blend into the background

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Rich User Interfaces

• Not just about Ajax, client-side scripting
• Goal Make user feel that the interface is
  exclusively for them
• Customized
• Directly manipulated
• Fast
• Problems
• Accessibility
• Security, privacy

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Content Re-use

• Started with Google Maps and Google Hacks
• Mashups draw on multiple data sources to create
  rich Web applications
• Typically built on APIs and XML content
• Reduced development cost and increased user
  satisfaction
• Numerous mashup toolkits
• Expected to hit maturation in 2 years (Gartner
  Group)

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Mashups By the Rules (1/2)

• Protect proprietary data that might leak out
  via mashups
• License external sources to avoid surprises for
  free sources, know the license terms
• Create a directory of XML and RSS data feeds from
  internal data sources for mashup developers
• Exploit mashups as a lightweight integration
  option with external partners for non-critical
  functions

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Mashups By the Rules (2/2)

• Mashup toolkits are at an early stage- keep
  evaluating
• Develop and enforce policies for mashups, but
  dont make them too restrictive or youll defeat
  the purpose of lightweight development
• Start small with no-brainers

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What really deserves the numeral 2 associated
with it at this time in history is not
advertising, nor marketing, nor SOA, nor even
the Web. It's quite a bit larger than that. What
we are up to here is actually Knowledge 2.0, and
it is at least a millennial trend, and it shows
every indication of having anthropologic impact.
That is, Knowledge 2.0 is changing the
definition of what it is to be a modern human,
individually and collectively. ---Dana
Gardner 8/31/06
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Enterprise 2.0 (1/2)
(Dion Hinchcliffe)
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Enterprise 2.0 (2/2)

• The liberation of often previously inaccessible
  corporate information to be opened up to general
  discoverability, consumption, and reuse using a
  Web-based model Dion Hinchcliffe
• A platform shift mostly about the enabling
  technologies and riding on the back of Web 2.0
• A neologism of dubious utility unknown
  Wikipedia editor

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Ten Top Management Fears About Enterprise Web 2.0
(1/2)

• Technological Barriers
• Certainty that information gathered and shared
  behind a firewall stays behind the firewall
• Access control to particular levels of
  information and databases
• Protection against malicious tampering
• Proper tagging
• Employee training

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Ten Top Management Fears About Enterprise Web 2.0
(2/2)

• Cultural Barriers
• System monitoring to insure adherence to
  corporate policy
• Legal and ethical issues
• Productive vs. non-productive use
• How to manage the gathering and dissemination of
  large amounts of unstructured data
• Measuring ROI

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Evolution to an Internet Singularity
(http//web2.wsj2.com/)
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Thanks for your patience!Questions? Comments?

• bebo_at_slac.stanford.edu