Clare Holmes

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E-Texts A Publishers Perspective

• Clare Holmes
• Sales Director, Cengage Learning
• JISC Collections Workshop 14 September 2007

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Agenda

• The Book
• The Supply Chain
• The Student
• The Challenges
• Collaboration Biz/ed
• The Future

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The Book

• http//www.youtube.com/watch?vxFAWR6hzZek

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The Book

• Monograph
• scholarly book or a treatise on a single subject
  or a group of related subjects, usually written
  by one person.a one-time publication

Source Wikipedia Free Encyclopedia
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The Book

• Reference Works
• compendium of information, usually of a specific
  type, compiled in a book for ease of reference

Source Wikipedia Free Encyclopedia
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The Book

• Text Book
• a manual of instruction or a standard book in any
  branch of study. produced according to the
  demand of the educational institutions

Source Wikipedia Free Encyclopedia
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The Text Book

• Commissioned by publisher
• Author/s renowned academics
• Editorial advisory boards
• Mapped to the curriculum
• 3 year revision cycle
• Now available as e-texts and subsets of e-texts

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Traditional Text Book Supply Chain

• Publisher gtgtgtgt Lecturer
• Lecturer adopts as core or recommended
• Publisher gtgtgtgt Campus bookshop
• Publisher gtgtgtgt Library
• Student gtgtgtgt Campus bookshop (buy)
• Student gtgtgtgt Online bookshop (buy)
• Student gtgtgtgt Library (borrow)
• Student gtgtgtgt Doesnt buy or borrow..

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Challenges

• Price a key factor in decision to buy text
• Content/relevance to the course
• Ease of use
• Text books seen to be very expensive
• Money adds up if they need to buy several for
  their course/modules

SourceTextbook Survey on behalf of Publishers
Association, HI Europe, 2005
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Challenges

• Custom solutions increasingly popular at a
  cost
• Supplementary online resources for students and
  lecturers at a cost
• Lesson plans, ppts, assessment tools
• Self-assessment tools
• Lecturers are making more use of VLEs
• E-texts becoming available
• to buy (individual, department, institution)
• to rent (individual, department, institution)

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The Reality

• Spend on text books is declining
• Publishers cant simply supply texts online to
  all and lose print revenue from individuals
  overnight
• Student expectations of service from universities
  are increasing
• Need to be in their world
• Information when, where, how they want it

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Students
Student learning material workflow
Source John Yates, Cengage Learning, June 2007
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Wikipedia
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Wikipedia

• Wiki replaces textbooks In one Boston College
  professor's classroomwikis have become a primary
  learning tool, replacing textbooks and allowing
  improved collaboration among students. Students
  use the wiki to post papers to be reviewed by
  other students and to submit possible exam
  questions.

Source Computerworld, 8/15/07
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All is not lost.

• Students will use online resources if they are
  signposted to them
• They will make use of the library if they can
  access it online and resources are clearly marked
• They like the easy option if they know they
  can get what they want, when they want it,
  theyll go for it

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Collaboration

• Start with the lecturer
• Understand how they work what they use
• VLEs
• Information sources
• Use library expertise in online resources
• Libraries purchase reading list texts on
  aggregator platforms
• Create institutional solution for students

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Sources for online text books- business textbooks

• Library packages
• Mainly monographs
• Limited currency
• professional rather than academic
• US content

• Publisher products
• Higher quality textbooks
• Often US-oriented
• E-bookstores

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Collaboration John Smiths - MyiLibrary Pearson
- St. Andrews
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Online subscription serviceBiz/ed premier

• Selection of e-texts that best match business
  studies, economics, accounting curricula
• 26 books, 500 chapters
• Mapped against curriculum
• 500 mapped viewpoint articles from 78 journals
• Specifically selected by Biz/ed editors

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Whats in Biz/ed Premier?

• http//www.bized.co.uk/premier/premebooks.htm
• http//www.bized.co.uk/premier/premjournals.htm

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Biz/ed premier

• Annual subscriptions
• 15 concurrent users per package unlimited
  browse no printing
• ATHENS authenticated
• Registered individual users can
• Annotate text
• Highlight
• Save notes into personal research book

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Biz/ed premier

• Student can get to the book or chapter directly
  from Google.

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(No Transcript)
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Sample Search Waking the dead
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Sample Search More waking
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Comments

• Students are Googleised
• We need to guide the student on their learning
  journey what they need when they need it
• The Lecturer is key
• Library subscription supports student research or
  assignments
• E-store enables them to take away what they like
  and read at their leisure

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Comments

• Text book supply is in a transition phase
• New models are emerging
• Roles in supply chain are changing
• Each has a part to play
• Working together to serve the student

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Thank Youclare.holmes_at_cengage.com
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Useful links

• www.bized.co.uk
• http//www.youtube.com/watch?v9Y-BM3Z5xy0
• http//tstcpublishing.wordpress.com/
• http//www.hmco.com/company/newsroom/news/news_rel
  ease_080807.html
• http//www.coursesmart.com/
• http//www.outsellinc.com/store/subscription/insig
  hts