USING REGIONAL COLLABORATIONS

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USING REGIONAL COLLABORATIONS AND THE HIDDEN
ASSETS FOR URBAN REVITALIZATION
Holland
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AREA FACTS COLLECTED

• Dutch Heritage
• Water
• Diversity
• Opposing community goals
• Pro development-Twp city
• Large Roads- High volume traffic corridors
• One way roads ( or -)
• Highway fencing is barrier to community
• Parking CityOK / TwpAmple

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AREA NEEDS

• Economic Revitalization
• Additional Housing (work force)
• Neighborhood Revitalization
• Township and city merge visions
• Area Master Plan
• Gateways- 31, Chicago Drive, Identity
• Greenways
• Redevelopment of big box and strip malls
• Sidewalks

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AREA OBSERVATIONS

• Multiple Neighborhood-Redevelopment Opportunities
• Convenience (parking?)
• Chicago Drive-Heavy commuter corridor current
  gateway
• Anonymous
• Dated
• Context
• What does this say?
• Intersection-Identity 131/Chicago Drive
• Any sports opportunity
• Lots of power lines

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WHAT ARE THE HIDDEN ASSETS?

• Original Russ
• Water
• River
• Lakes
• Wetlands
• Downtown
• Fairbanks neighborhood
• Hope College
• Windmill
• Dutch Village

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AREA GOALS

• Merge goals (city twp)
• Better Greenway Visibility and Access
• Outlet Mall/West Shore Mall Redevelopment
• CommonalityTransportation
• Connectionsvisual, pedestrian
• Way finding
• Connections to other cities
• Celebrate the water!
• Create gateway/identity
• Embrace Chicago Drive
• Concept for development at node on Chicago
• Pedestrian Connection from city to twp retail
• Vistas
• Windmill Island, H2O, Green space
• Re-build entrance experience
• R.R. Tracks (Grade crossings)
• Embrace Town Gown
• Housing, Services, Arts
• Promote mixed use mixed income

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AREA ANALYSIS UNCOVERING CONCEPTS

• Concepts
• River walk
• Many re-development options
• Windmill Park Island
• Sacrificial zoning
• Idea of Bridge View
• Commuter Rail
• Pedestrian- connectedness
• Tunnels-Bridges
• Linkages to Parkland- open space
• Engage/Celebrate key intersections
• Streetscape Improvement
• 104th 8th
• New ID
• Sculpture
• Cool Bridge

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OVERALL ANALYSIS

• Team analysis of Opportunities

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OVERALL ANALYSIS

• Team analysis of Areas in need of improvement

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OVERALL ANALYSIS

• Study area divided into 4 Areas that overlap at
  the intersection of US-31 and M-21(Chicago drive)
• Area A East side approach in Holland Township
• Area B West side transition from Holland
  Township to downtown Holland
• Area C US-31 corridor south of Chicago Drive
• Area D US-31 corridor north of Chicago Drive

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EXISTING CONDITIONS - AREA A
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EXISTING CONDITIONS - AREA A

•  
• Chicago Drive/B-196 is a major transportation
  corridor with the predominant land uses of car
  lots and highway service businesses. Immediately
  adjacent to the corridor is a portion of the
  Macatawa Greenway Corridor. Challenges in this
  area include access management both within the
  corridor and to the corridor, highway design
  character (intentional vs. accumulative vis-à-vis
  curb and gutter, street lighting, corridor
  landscaping, signage, building placement/character
  , etc.), and defining a sense of Community
  Entrance.

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EXISTING CONDITIONS - AREA A
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PROGRAM - AREA A

• Connections
• Waverly, downtown, township
• Enhance Chicago Dr.
•  
• Gateway
• Strengthen sequence along Chicago drive build
  image identity
• arrival - element, views, landscaping
  caltrava bridge
•  
• Greenway - Identify
• Engage in the environment
• Views and physical connections
• Prepares you for gateway
•  
• New development zones
• Integrate new development with re-development
• Architecture, sequence, greenway support new
  identity

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CONCEPTS - AREA A
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CONCEPTS - AREA A

• A1

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CONCEPTS - AREA A
A2
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CONCEPTS - AREA A
A3
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CONCEPTS - AREA A
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CONCEPTS - AREA A
Chicago Drive at US-31
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EXISTING CONDITIONS - AREA B
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EXISTING CONDITIONS - AREA B

•  
• Continuing west on Chicago Drive, this area is
  one of transition from more wide open car
  dealerships and highway interchange to the more
  compact and constantly changing close-in highway
  service uses that have traditionally served the
  nearby residential community. This area backs up
  to an environmentally sensitive Greenway corridor
  to the north and a transitional residential
  neighborhood and commercial businesses to the
  south.

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EXISTING CONDITIONS AREA B
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PROGRAM - AREA B

• Gateway
• Identify entry
• where is Holland
•  
• Connection
• Greenway
• Transportation, railroad, commuter
• Hope College
• Downtown
• Sidewalks
•  
• Re-energize Neighborhood
• Views/vistas to windmill island
• Community, townhouse, live-works
• Habitat Homes
• Sports Venue

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CONCEPTS AREA B
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CONCEPTS AREA B

• B1

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CONCEPTS AREA B
B2
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CONCEPTS AREA B
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CONCEPTS AREA B
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CONCEPTS AREA B
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CONCEPTS AREA B
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CONCEPTS AREA B
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IMAGES AREA B
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IMAGES AREA B
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EXISTING CONDITIONS - AREA C
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EXISTING CONDITIONS - AREA C

•  
• The US-31 corridor through these areas
  demonstrates the communitys older commercial
  corridor, bisected by the limited access highway,
  and shows some of the wear and tear of time and
  challenges of needing to compete with the latest
  wave of highway corridor development occurring
  north of Felch Street. Opportunities for change
  in this corridor are great as older commercial
  businesses transition out. The challenge is how
  to maximize existing investment while
  transitioning the area for greater redevelopment
  that better connects to surrounding
  neighborhoods, land uses and nearby development
  opportunities.

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EXISTING CONDITIONS - AREA C
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PROGRAM - AREA C

• Connections
• East west
• VanRalte Farm
• Downtown
• Natural features
•  
• Nodes
• Activity
• Along Hwy 31- parkway
• Development
• Add density

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CONCEPTS - AREA C
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CONCEPTS - AREA C
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CONCEPTS - AREA C
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CONCEPTS - AREA C
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CONCEPTS - AREA C
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IMAGES - AREA C
Courtesy of Victor Saroki Assoc. Architects
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IMAGES AREA C
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EXISTING CONDITIONS - AREA D
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EXISTING CONDITIONS - AREA D

•  
• Upon crossing Chicago Drive and the
  Macatawa/Black River and Macatawa Greenway, the
  emerging corridor commercial service and building
  supply uses along Waverly Road are evident.
  Underutilized commercial strip on local arterial
  road (Lakewood Boulevard) with large vacant
  pieces as a result of clean up projects that
  still have some Brownfield characteristics.
  Potential new access to Outlet Mall,
  Environmental and Property access issues. Mall
  feels it needs to improve its access. New
  roadway completed recently improving access to
  continually expanding highway commercial uses.
  Second-generation highway commercial growth
  included this commercial mall area, that
  continues to exert a large regional influence.
  Wal-Mart and Sams Club are primary businesses,
  along with other national chain dining and
  shopping establishments. View to west of rail
  switching yard and Black River and back to
  Chicago Drive.

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EXISTING CONDITIONS - AREA D
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PROGRAM AREA D

• Gateway (Hub)
• Connect region beach, downtown, township
• Multi-destination
•  
• Connections
• Greenway
• Development
• Economic revitalization
• Dutch village expansion
• Mixed use hip living
• Control of Lakewood blvd. Development
• Control of Big Box development

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CONCEPTS - AREA D
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CONCEPTS AREA D
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CONCEPTS AREA D
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IMAGES AREA D
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COMMON REGIONAL ELEMENTS

• Consistent Way finding
• Enhance Vistas
• Where is the water?

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CHICAGO DRIVE / US-31
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