Sous Chef

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Sous Chef

• Feasibility Presentation

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Team Orange
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Outline
Outline

• Problem
• Problem characteristics
• Proposed solution
• Solution characteristics and components
• Solution pros and cons
• Target market
• Management issues
• Technical issues
• Resource issues
• QA

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Whats for dinner?
Whats for dinner?
Dinner?
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Whats for dinner?
Whats for dinner?
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Sally goes to McDonalds
Sally goes to McDonalds
because
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Problem
Problem

• Meal planning and shopping is problematic and
  complicated due to lack of time and knowledge.
  
• Characteristics
• Poor planning
• Lack of time
• Need specific meal plans
• Lack of knowledge

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Problem characteristics
Poor planning

• 70 of consumers do not know what they are having
  for dinner at 4PM.
  
• 68 of food purchased is based on impulse.
• -
  University of Indiana Study

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Lack of time
Lack of time
Dual Earning Couples (with children)
- Families and Work Institute
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Lack of time
Lack of time
- Department of Labor, Womens Bureau
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Need specific meal plans
Need specific meal plans

• Meal plans for high cholesterol, diabetes, diet,
  etc.
  

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Lack of knowledge
Lack of knowledge

Many see the cost and confusion as barriers to
eating better.
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Budget conscious meal plans
Budget conscious meal plans

• 69 of shoppers list price as a very important
  factor in food selection
  
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  - ACNeilsen Homescan
  
• 81 of households belong to at least one frequent
  shopper program
  
• - Trends in the US Consumer Attitudes and
  the Supermarket, 2000

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(No Transcript)
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Goal
Goal

• Provide grocery shoppers with a time-saving
  interactive meal planning tool for use in the
  store and at home.
  
• This will allow the grocery store to
• Increase profits by building the basket
• Differentiate itself from competition
• Increase customer satisfaction

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Proposed Solution
Proposed solution

• Sous Chef

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Meal Planning Process
Meal planning process
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Functional Diagram
Sous Chef components
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Whats in the box?
Whats in the box?

• Hardware
• Kiosk(s)
• Shopping cart device(s)
• Server(s)
• Printer(s)

• Software
• Web GUI
• Database

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Sous Chef will
Sous Chef will

• Provide grocery shoppers with
• Shopper-specific recipes
• Recipe-specific coupons
• Complete customized shopping list
• Video-enhanced cooking directions
• Accompaniment suggestions (desserts, wines)

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Sous Chef will not
Sous Chef will not

• Prepare meals
• Purchase groceries
• Guarantee nutrition of prepared meals
• Control serving size of prepared meals

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Competition matrix
Competition Matrix
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Target market
Target market

• The average shopper shops at 2.2 different
  stores each week to obtain all their items
  supermarkets are missing an opportunity to
  capture more consumer dollars by delivering and
  communicating a greater selection and value to
  their shoppers.
• -
  http//www.supermarketguru.com

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Grocery Sales Market
Grocery Sales market
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Kiosk growth
Kiosk growth
- Frost Sullivan Summit Research Associates 2003
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Kiosk usage breakdown
Kiosk usage breakdown
- http//www.coinstar.com
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Survey results
Soft poll conclusions
Survey results 52 plan meals, 76 will use
Sous Chef.
They will most likely use the system because
- Group survey (50 participants)
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Pros
Pros

• Increase store profits by building the basket
• Increase shopper satisfaction
• Interacts with stores existing database
• Complete method to gather shoppers purchasing
  trends and habits
  
• Shoppers have various ways to access the system

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Cons
Cons
May create privacy issues
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Risks
Risks

• Customer disinterest (high cost, in-house
  development)
  
• Technically adverse shoppers
• Schedule (development and implementation)
• Cost (development and maintenance)
• Competition
• Theft
• Damage

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Risk analysis
Risks analysis
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Technical issues
Technical issues

• Database integration
• Network security
• Hardware interface

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Management issues
Management structure
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Whats for dinner?
Whats for dinner?
Dinner?
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Sally goes to store
Sally goes to the store
What type of meal?
Diet specific?
Please, select from These recipes.
Print!
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(No Transcript)
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Revisit hook
Whats for dinner?
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Conclusion
Conclusion
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References
References

• http//www.census.gov/
• http//www.dol.gov/wb/
• http//www.summit-res.com
• http//www.coinstar.com
• http//www.factsfiguresfuture.com/archive/october_
  2004.htm
  
• http//www.supermarketguru.com
• www.careerjournal.com/salaryhiring/computers/20040
  209-it-web-tab.html
  
• http//www.baselinemag.com/print_article2/0,2533,a
  118634,00.asp
  

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Appendix
Appendix

• Organizational chart
• Functional component Diagram
• Competition matrix
• Output competition matrix
• Cost Summary
• Preliminary recipe output
• Sous Chef Survey