EQUIS: Why we do the things we do

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EQUIS Why we do the things we do

• John Saunders
• Aston Business School

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Why we originally did it

• Externally
• Gain early leader advantage
• Membership positioning
• Association with other accredited schools
• To make up for historic QAA satisfactory

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Why we originally did it

• Externally
• Gain early leader advantage
• Membership positioning
• Association with other accredited schools
• To make up for historic QAA satisfactory

• Internally
• To practice for the critical QAA
• The 2001 strategic window when RAE and QAA
  coincided
• To give the school faith in its battered self
• To galvanise the school against a common enemy
• To calibrate ourselves

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Two by two who counts?
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The old two by two
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The old two by two
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The old two by two
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The old two by two
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The old two by two
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Two by two who counts?
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What is important to them?
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What is important to them?
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What is important to them?
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What is important to them?
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How they do it?
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How they do it?
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How they do it?
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How they do it?
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But, what did we gain?

• Externally
• A handy marketing appendage
• Realisation of accreditation positioning
• Recognition from among internationally accredited
  schools
• A better understanding of our strengths and
  weaknesses
• Suggested competitive moves and shift
• Endorsement of strategy
• A gauge of the schools relative position
  internationally

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What we gained

• Externally
• A handy marketing appendage
• Realisation of accreditation positioning
• Recognition from among internationally accredited
  schools
• A better understanding of our strengths and
  weaknesses
• Suggested competitive moves and shift
• Endorsement of strategy
• A gauge of the schools relative position
  internationally

• Internally
• An independent Quality Unit within the Business
  School
• Recognition within University
• Some escape from British mode of thinking
• A better understanding of the ability of staff
• A love of challenge and victory
• Insights into other/ international business
  school models
• Clarified thinking

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EQUIS Why do the things that we do?

• The believers view
• To lean
• To improve
• To challenge the organisation

• The cynics view
• To get a badge
• To sell more
• To get away with it

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EQUIS Why do the things that we do?

• The cynics view
• To get a badge
• To sell more
• To get away with it

• The believers view
• To lean
• To improve
• To challenge the organisation

Im a believer