Sport The Other Tourism Meat

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Sport The Other Tourism Meat

• MACVB Annual Conference
• June 1-3, 2008

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Contents

• What is Sport Tourism
• Why do Sport Tourism
• Development of Sport Tourism

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Getz Model of Sport Tourism
What is Sport Tourism?
Supply Side
Demand Side
Intermediaries
Events
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Three Forms of Sport Tourism

• Active or Participatory
• Event-Based
• Celebratory

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(To us) THIS is Sport Tourism!
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Why Do Sports Tourism?

• Economic Impact
• Drive Traffic to Local Attractions
• Attract or Expand New Tourism Driven Businesses
• Elevate Morale

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Bidding a Sports Event

• Bid Process
• Respond to an RFP
• Site Visit
• Presentation
• Vote by NGB

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• Takeaway 1
• Suggestion - Use marketing dollars to pay for
  local expert to attend presentation!

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Bidding a Sports Event

• Bid Recommendations
• Add quality control guarantees to the bid. Event
  must be thoroughly organized.
• Propagate the events main theme. Expand the
  sport.
• Guarantee future fans.
• Take advantage of sole bidder positions. (Less
  popular sports)

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Eventually in Bid Process
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Guarantee to Never Loose a Bid or Event
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• Create Your Own Events

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Psst

• (That was Takeaway 2)
• Dont bid for events. Create your own events.

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Create Your Own Event!
Olathe Marathon
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Designing a Sports Event

• Start with Research
• Better research one conducts prior to the
  proposed event, the greater probability that one
  will produce an event that matches the planned
  outcomes of the organization.

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Designing a Sports Event

• Informal Assessment
• Why host or hold the event?
• What is the product?
• Where will the event take place? Is it
  accessible?
• Funding
• Who is involved?

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Designing a Sports Event

• Formal Assessment to include Feasibility Study
• Type of event
• Weather
• Competition
• Population
• Attitude of those targeted to
  participate
• Community Support
• Community Reputation
• Facility and Services
• Partnerships

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Designing a Sports Event

• In short
• Facilities
• Hotels
• Location
• Service

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Designing a Sports Event

• Factors related to poor events
• Insufficient Creativity and Innovation
• Indifferent Marketing
• Incompetent Personnel
• Too Much, Too Often
• Insufficient Funding
• Poor Timing
• Inferior Physical Environment

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Sport Tourism?
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Sport Tourism?
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Sport Tourism?
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Tournaments for over 20 types of foods
including Deep Fried Asparagus, Oysters,
Burritos, Jalapenos, Pig Skins, Matzoh Balls,
PBJ sandwiches, Grits, Kolaches, Pigs Feet, Pies
and Hot Dogs.
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Takeaway 3Expand your definition of sport.If
its a sport, theres a tournament!

• 462 sports on Wikipedia!

Didnt include eating
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Takeaway 4 - Get Creative
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Takeaway 5 Okay to Think Small
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Takeaway 6 Kids and Handicapped
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Takeaway 7 Invitational
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Participatory Sports is MORE!

• Fantasy Camps
• Tours
• Cruises

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• Takeaway 8
• Put together a tour

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Contact Information

• Stephen Koranda
• Stephen Koranda Associates
• 913-575-4538
• skoranda_at_kc.rr.com
• www.stephenkoranda.com