Informational Social Influence

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Informational Social Influence

• The influence of other people that leads us to
  conform because we see them as a source of
  information to guide our behavior we conform
  because we believe that others interpretation of
  an ambiguous situation is more correct than ours
  and will help us choose an appropriate course of
  action.

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Sherif Results
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Normative Social Influence
The influence of other people that leads us to
conform in order to be liked and accepted by
them this type of conformity results in public
compliance with the groups beliefs and
behaviors, but not necessarily with private
acceptance of the groups beliefs and behaviors.
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A Trial of the Asch Experiment
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