Social Media:

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• Social Media
• Is it Marketing or a Waste of Time?

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Marketing Plans

• 1. Why Vital Design Tried it.
• 2. Marketing is Adding Subtracting
• Yellow Pages Google Adwords
• 3. Perfect Mix Twitter, Facebook, and Linkedin

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Benefits of Social Media Marketing (If You Do it
Right)

• SEO. Popularity. Inbound links.
• Free.
• Viral.
• Measurable.
• Place to build your brand.

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Social Media as Environments

• Where your target market is.
• A gymnast hangs out in a gym.
• Increasingly, these are destinations when people
  go online - environments of choice - where lots
  of activity happens.

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Which Social Media Tools?
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Social Media You Should Use

• Twitter Micro-blogging, publishing tool. Status
  update.

Linkedin Biz networking site. Good for contacts.
Status update.
Facebook The social networking site. Fanpages
for Biz. Status update.
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About the Tools

• Inbound links for Google/SEO.
• Searchable.
• Measurable.
• Viral/Visibility/Reach.
• SEO/Traffic Benefits.

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• Biz Networking Site.
• Resume Contact Info Status Bar
• Research tool for polls, help.
• Recommendations References
• Apps allow you to share blog posts, tweets,
  travel, documents, books, etc.

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• In addition to personal pages, FB has two
• great networking tools Fan Pages Groups.
• Fan pages let businesses post updates.
• (photos, blog posts, news, promos). These
• show up on the personal pages of fans.

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• Facebook Ads - Let you target by age, locale,
  sex, keywords, education, etc.
  
• Pay-per-Click or Pay-per-View.
• 34 - 55 year-olds is fastest growing user group.

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• Microblogging site. Publishing tool.
• 140-character posts with links.
• Real time Search.
• Can update Facebook and Linkedin pages.
• Like IM but archived on the Web and
• public. Never goes away.

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• Twitter traffic up 3,000 from last
• year. And now Oprahs on it.

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How to tweet?

• Share content that is useful. Include links.
• Link to your blog posts and press.
• Be honest. Have fun. Dont try to sell.
• Listen to what people say. Respond.
• Retweet useful stuff.
• Funny, informative or useful.

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Good Practices

• Update FB weekly. Tweet a few
• times a day. (Vital can start you.)
• Be concise.
• Add ShareThis links to each page of
• your site, but especially on blogs
• and press releases/news sections.
• Source information.

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Twang

• Tweet - Posting on twitter. Also, the post.
• Twoosh - Tweet of exactly 140 characters.
• Tweeple - People on Twitter.
• Tweet Up - In-person meeting of Twomies.
• Twitter Client - Apps that draw from Twitter such
  as TweetDeck. (Like Outlook.)
  

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Twang

• Retweet - Tweet anothers tweet. (RT)
• Hashcode - Tagging your tweet with topic so it
  is easily searchable.
  
• Tiny URL - Service that compresses URLs so you
  maximize characters.
  
• Twitterati - Famous/popular tweeters.

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How to Get Started

• Set up and brand accounts. Custom
• background/bio.
• Schedule maintenance.
• Set dos and donts.
• Once branded, get followers/fans.

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This should clear it up.

• source Birgerking.net

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To Do List

• Brand/Set Up Twitter and FB pages.
• Integrate links on your site.
• Publicize with site update, eblast, press
  release, existing marketing material.