VOPI

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VOPI

• JS
• FS
• NC

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What is VOIP?

• Voice over Internet Protocol

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How VOIP works?

• VoIP converts
• voice signal
• digital signal
• Through Internet
• Voice signal

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Requirements

• Internet connection ( cable, ADSL
• VOIP equipments ( computer, special VoIP
  telephone
• VoIP service

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VOIP service

• SKYPE

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SKYPE co-founder Janus Friis
Niklas Zennstrom
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Background

• A peer-to-peer system
• free voice and video conferencing between Skype
  users.

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Features

• Call phones
• SkypeOut
• SkypeIn
• Skype Voicemail
• Skype SMS
• Skype Zones
• Personalise Skype
• Accessories guide
• Gift Certificates
• Skype Control

• Advantage
• Disadvantage

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Big days

• August 2003 First public beta version released
• October 2004 1 million Skype users online
  simultaneously
• February 2005 2 million users online
  simultaneously

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October 2005

• eBay completes purchase of Skype

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Market Share
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Expansion

• Aug 29, 2003
• Developed
• Skype had been expanding at an increasing rate.

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Two months after Skype Established
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Expansion

• Nov 8, 2004
• Skype managed to win 2 million users in the U.S
• About 13 million worldwide in more than 200
  countries.
• 80 000 new users are joining the trend each day.
• More than half a million people are connected via
  Skype at any given moment.
• The average call time is over 6 minutes longer
  than tradition phone calls.

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Total user of Skype 04-05
End of 05
End of 04
Jan 04
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Expansion

• Sept 2006
• eBay acquired Skype for 2.6 Billion
• About 54 million members in 225 countries and
  territories
• Adding about 150,000 users a day

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eBay INC. ANNOUNCES THIRD QUARTER 2006 FINANCIAL
RESULTS
Communications Our Skype business continued to
grow at an impressive pace, driven by rapid user
growth and continued innovation of Skypes
hardware and software ecosystem. Skype net
revenues totaled 50 million in Q3-06,
representing a 13 increase from the 44 million
reported inQ2-06. Skype had 136 million
registered users at the end of Q3-06,
representing a 20 increase from the 113 million
users at the end of Q2-06.

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Target Users

• By 2004
• users are mostly from18 to 38 years old
• But they have users now from across every
  demographic

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Where is it going?

• There are different drivers in different
  Countries.
• North America
• Brazil and Poland
• China, Taiwan, Japan and Germany

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How does SKYPE make difference?

• Question Skye is not the only innovator in the
  VOIP industry. How does Skype differ from Vonage,
  8x8, and VoIP offering from Verizon or ATT or
  the other telecom?

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How does SKYPE make difference?

• Answer
• Vonage , ATT, and Verizon are using regular
  dialing a number, and its services have rates
  similar to the telecoms.

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How does SKYPE make difference?

• Answer Continue
• However, SKYPE is taking the advantage of the
  broad band internet to provide basically
  unlimited free calls to anyone at a higher voice
  quality than they can with the phone lines

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SWOT Analysis
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Strength

• Low Cost
• Straight Price
• No interruption from advertisement
• Work for most kinds of computers

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Weakness

• Market Share
• Not replacing landline phone
• Lacking Mobility
• Limited Expansion

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Opportunity

• Theres room to promote.
• Fast Growing Market
• Increasing accessibility to internet
• Corporate with the company

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Threat

• 3G is coming ming ming ming
• Competition from MSN

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Target Business

• Companies usually spends 800-40 000 to
  implement a VOIP system, depend on the size of
  the company
• - Companies are willing to invest in a good VOIP
  system
• -There is profit here
• How do we capture this market?

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• Although skype have been trying to target small
  businesses most businesses are reluctant to use
  them
• Why?

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Security and privacy reasons

• Fear of information leaking out because it
  travels in packets over Internet protocol.
• Hackers may use its traffic as a cloaking device
• Skype uses resources on the system it designate
  a business server as a super node P2P server for
  Skype traffic
• Legal reasons Skype is undetectable,
  untraceable, inaudible putting organizations that
  are subject to compliance laws at risk

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Quality and maintenance issue

• Voice sounds fainted
• Digital stutters delays
• Maintenance issue no maintenance support at all

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• Current features that skype have
• Skype offers a business control panel to allocate
  skype in numbers to users on your business
  account
• Has conference calling features and chat features
  that can include up to 100 people.
• But that is it

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Suggestions

• offer a system that is for business use
  specifically
• have a more business friendly control panel
• offer update and maintenance services
• increase security and quality