AACN Strategic Research Study

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Prepared for AACN Prepared by Research
Dimensions International Date September 2005
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Research Purpose

• On a bi-annual basis, AACN conducts a Strategic
  Market Research Study to stay abreast of the
  changing needs of acute and critical care nurses
  and to understand their perceptions of and
  satisfaction with AACN and its activities.
• The following slides contain a summary of results
  related to questions AACN asked nurse about the
  health of their work environments and
  relationships among colleagues.

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Research Method

• Design National random telephone study
• Total Interviews 1,700
• Current AACN Customers 781 Lapsed AACN
  Customers 272 Non AACN customers 647
• Respondent
• Qualifications Nurses who currently care for
  acute or critically ill patients (retirees
  excluded) and, are aware of AACN

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Research Method (contd)

• Quotas Core critical care staff
  nurses Cardiovascular nurses Progressive
  Care/Telemetry/Step-down nurses CNS Nurse
  Educators Nurse Practitioners Nurse Managers
  Directors to ensure large enough samples for
  analysis
• Weighting Current and Lapsed Customer data is
  weighted to AACNs actual proportions
  Non-Customer data is not weighted
• Interviewing
• dates Spring-Summer 2005

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Importance of Following Workplace Issues
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These three workplace issues are all equally and
very important to nurses. Almost all nurses rate
them as important and 6 to 7-in-10 nurses rate
them as extremely important.
Top 3 Box scores range from85 to 94
Base Total sample Percent saying Extremely
Important (rating of 10 on a 10-point scale
where 10 Extremely Important and 1
Extremely Unimportant). Circles denote
difference between Current/Lapsed/Non-customers
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Current Health of Work Environment Overall
Rating 2005
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Nurses are not overly positive about the health
of their work environments, especially Lapsed
Customers. Only 1-in-2 Current and Non-Customers
rate their work environments as being healthy.
Base Total sample Based on 10-point scale where
10 Extremely healthy and 1 Not healthy at
all Circles denote differences among
Current/Lapsed/Non-customers
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Drivers of Healthy Work Environment(Derived
Importance Correlations1)
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All components listed are equally important in
maintaining a healthy work environment. None of
the nurses rate any of the components very
favorably, especially Lapsed Customers.
Rating of Environment2
Current Lapsed Non (781) (272) (647) 48
46 55 53 47 57 45 39 50 40 35 42 47 38 47 44
37 45
All Equally Important
Base Total Sample1 Calculated by correlating
the mean rating level for each attribute with the
mean rating of the overall current health of
their work environment (Q21). 2 Percent giving
ratings of 8, 9, 10 on a 10-point scale where 10
Excellent and 1 Poor
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Rating of Relationships on Unit
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Overall, nurses are not overly positive about the
health of the relationships in their units. In
most cases, only 1-in-2 nurses rate each
relationship as healthy. The relationship between
nurses and administration are the least positive.
Current Lapsed Non- Customers Customers Cu
stomers (781) (272) (647) Relationship
between Nurses themselves in
general 60 52 57 Nurses and physicians 49 47 47
Nurses and their direct managers 50 45 49 Nurses
and administration 23 17 30
Base Total sample Percent giving ratings of 8,
9, 10 on a 10-point scale where 10 Extremely
Healthy and 1 Not Healthy At All