Mobile Internet from MTS in schools

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Mobile Internet from MTS in schools
Work is presented at the competition PR
Projects.Nomination?-1. Marketing PR
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GENERAL INFORMATION
Client MTS-Ukraine company Date June 2008
2009 (the project continue) Geography
All-Ukrainian project (up to date 9 cites of
Ukraine) Project social program for the 100
educational institutions (schools and school
establishments, children's homes, shelters),
which is not wired Internet, free high-speed
mobile Internet (based on CDMA).
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GENERAL INFORMATION

• Goals
• Ensure 100 educational institutions (schools and
  school establishments, children's homes,
  shelters) throughout Ukraine high-speed wireless
  Internet access using a unique technology-based
  network of CDMA, which is available to the
  operator MTS .
• Objectives
• The use of modern technologies of data
  transmission to ensure equal opportunity in
  secondary education (the mobile internet as an
  alternative to wired)
• The use of modern telecommunications technologies
  and products for the social adaptation and to
  provide leisure activities for children (as an
  alternative to uncontrolled time on the street)
• Attracting public attention to the issue of safer
  Internet for children.

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ACTUALITY PROJECT

• In Ukraine the unfavorable tendency every year is
  observed, rupture in level of received knowledge
  increases. Graduates of schools in big cities get
  much better level of knowledge and skills.
• This is often due not only to the qualifications
  of teachers, but with different levels of
  technical equipment of schools.
• MTS company together with the Ministry of
  Education of Ukraine carries out the project,
  which allows to balance regional and capital
  schools on access to the Internet, giving the
  free mobile Internet for 1 year, in volume 10 Gb
  the traffic monthly in those schools in which
  maintenance of the wire Internet is hard-hitting
  or is impossible.
• Thus, we are helping the regional schools to
  increase the volume and quality of educational
  programs for their students to use the new
  formats of learning on the basis of modern
  telecommunications technology, to gain access to
  global knowledge and the ability to communicate
  with their peers.
• Modern technology will be able to apply not only
  children but also teachers for example, by using
  mobile access to the Internet using electronic
  textbooks in the classroom, on-line broadcasting,
  to share methodological information and online
  lessons with the participation of specialists
  from other regions.

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MECHANICS OF THE PROJECT

• MTS appealed to Ministry of Education for
  advice, which schools should be chosen for the
  project in each city.
• Taking into account recommendations of the city
  administration, the list of educational
  establishments (5 schools of city) which need to
  be online.
• Technicians of the company of MTS test signal
  level in each establishment, spend works on
  adjustment of a network for a guarantee of a
  qualitative connection.
• In schools conducted Lesson mobile literacy
  and a quiz, and also solemn actions, with the
  participation of representatives of the city
  administration and media.

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CREATIVE MATERIALS

• For the project was developed by a special logo,
  which blend harmoniously placed on the material
  (banners and small paper flags).

In a western region the logo was given a name
Andreyka!
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PRESS SUPPORT

• One of basic principles of social activity of
  company MTS is absence of paid publications in a
  press. MTS company together with the Press
  Service of the City invites a regional press to
  action, and carries out action for the press in
  one of schools-participants, in each city of the
  project.
• Mass-media willingly came on action as the theme
  is interesting and actual

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ACTIVITY

• Because there are different schools, and the age
  of the children is also different, the company
  jointly with the agency has developed two
  versions of the activities in honor of connecting
  the mobile internet
• Presentation Lesson mobile literacy, carried
  out by specially trained coaches companies (for
  students of class 5-6)
• Quiz on mobile communication and internet (for
  senior pupils).

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START PROJECT

• The first opening of the Internet class in the
  program Mobile Internet from MTS in schools has
  taken place on June, 5th 2008 in the Kiev center
  for social and psychological rehabilitation for
  homeless teenagers and children left unattended.
  The ceremony was attended by
• The Minister for family, youth and sports Jury
  Pavlenko
• Kuleba Nikolay Nikolaevich Head of Children's
  Affairs in Kiev
• General Director of MTS-Ukraine Andrey Dubovskov
  
• Representatives of mass-media.

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GEOGRAPHY

• Cities Kiev, Dnepropetrovsk, Lvov, Odessa,
  Simferopol, Kharkov in 2008. Chernovtsy, Krivoy
  Rog, Sevastopol, Kherson ... .. - 2009.

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CLIENT REFERENCES

• Victoria Ruban, Head of Public Relations of
  MTS-Ukraine
• when we conceived this project, its main
  message was that THE GOOD COMES BACK. So it
  remains to this day. For us it was very important
  that the agency which helps us to do this
  project, it is our shared belief. Agency provided
  very difficult logistics, not only in the
  organizational plan, but also in the plan of
  coordination with the local authorities and
  departments of education, to overcome opportunism
  and indifference which is sometimes very
  difficult.
• I believe, the project is successful, because
  the agency works with us not only as the
  contractor, but as a party involved. And for that
  to them thanks.

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EFFECTS OF THE PROJECT

• During this period, it was connected about 45
  institutions (schools, orphanages, children's
  homes, out-of-school institutions).
• With our help more than 33 000 children have a
  high-quality Internet access now.
• MTS has received 110 free publications,
  including
• Electronic and printing media 100
• TV 8
• Radio 2

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CONCLUSION

• Due to modern hi-tech services is given
  (provided) as part of the program Mobile
  Internet from MTS in schools the students of
  children's educational establishments, which was
  not possible to connect the wire Internet, they
  have an opportunity to grow, to learn, it is
  interesting to pursue leisure.

MTS-Ukraine and Agency continue the project,
ahead of another 60 schools that are waiting for
MTS and the mobile Internet. Due to its wide
coverage CDMA project Mobile Internet from MTS
in schools provide Internet access to school in
the utmost ends of Ukraine, district centers,
settlements and villages. More thousand kiddies
are waiting for us!
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WHY OUR PROJECT SHOULD WIN
The project is social, directed on the decision
of one of the most actual problems of an
education sphere (aimed at addressing one of the
most pressing problems in education) The
project is charity. The company gives the special
conditions for schools, paying throughout the
year Internet to all schools Large-scale
project is planned to connect 100 schools, and
that more than 80 000 children throughout the
territory of Ukraine The project is directed on
support of regions (The project aims to support
regions) The project is effective, a
considerable quantity of free publications The
project is thankful, we bring children the joy of
communication, knowledge new.
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THE GOOD COMES BACK!