Intranet vs Ecommerce sites

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Intranet v/s E-commerce sites

• Design Issues

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Agenda Discuss design issues

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet
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Intranet website
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E-commerce
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E-commerce website
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Next..

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet sites

• Displaying latest and relevant information

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Intranet sites

• Document management
• Sharing access to information databases

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Intranet sites

• Sharing calendars

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Intranet sites

• Email

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Intranet sites

• Accessing employee contact information

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E-commerce sites

• Browse for product/service prices
• Find related/compatible products/services

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E-commerce sites

• Compare a product/service

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E-commerce sites

• Purchase product/service

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E-commerce sites

• Track purchased products

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E-commerce sites

• Easy and comfortable experience for the user
• Quick shopping from the comfort of ones home

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Next

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet users- characteristics

• Users Employees of the organization
• Know about its existence
• Have domain specific knowledge to use information
• Information based browsing

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E-commerce users- characteristics

• User Any person shopping online
• Not necessarily aware of, or familiar with the
  site
• Unaware of the content organization
• Goal-based browsing

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Next

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet

• Lots of information
• Include different styles of content organization
• Inverse pyramid writing style
• Topics important to employees of the company
• It should answer their specific questions and
  concerns in detail.

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E-commerce

• Clarify why people should purchase from the site
• Low prices
• Fast shipment
• Wider selection
• Specialized set (hard to find elsewhere) products

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E-commerce

• Spell out what the site sells upfront
• Advertise the companys uniqueness and value
  proposition

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Next

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet E-commerce

• Provide more than one form of navigation
• based on role
• based on content organization
• impulse oriented

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Intranet E-commerce

• Include search
• (entire site and section-based)

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Intranet E-commerce

• For search results
• Result titles should be hyperlinked
• Include relevant summaries
• Organization
• Compensation for misspellings
• Breadcrumbs

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Next

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Intranet E-commerce

• Establish a standardized look and feel
• Ability to login view personalized content
• Intuitive and easy to use
• Trustworthy

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Personalized Recommendations(E-commerce only)

• Different recommendations New, Sale, Editors
  choice, Rare item, Bestseller
• Feedback (rationale of recommendation)
• Cross-selling (related items)
• Up-selling
• Invite customer to
• Select interests
• Rate purchased or browsed products

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Next

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Login

• Single process for new and returning
  customers/employees
• Minimize personal information required
• Declare privacy policy
• Provide a process for forgotten passwords
• Allow creation of guest accounts
• Provide a process to update personal information

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Process funnel

• Minimize the number of steps
• Provide a progress bar
• Remove unnecessary links
• Make sure the Back button works
• Make action buttons prominent
• Prevent errors and
• In case of errors, provide comprehensible error
  messages

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Checkout (E-commerce only)

• Eliminate distractions
• Recap the order summary
• Display order confirmation

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Checkout contd

• Address deal breakers
• Is the product in stock?
• When will the order ship?
• Shipping options
• Shipping cost
• Return policy?
• Is tax included?
• Gift wrapping available?
• Ship to multiple addresses?

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Finally

• Goals of the site
• Users
• Content organization
• Navigation
• Look and feel
• Workflows
• Maintenance

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Maintenance

• Regular update and maintenance required
• Intranet
• Current information
• E-commerce
• Dynamic pricing
• Updating Inventory
• Personalization and Recommendations

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Discussion

• What Usability methodologies would you use to
  test each website and why?

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References

• The Design of Sites Patterns, Principles, and
  Processes for Crafting a Customer-Centered Web
  Experienceby Douglas K. van Duyne, James A.
  Landay, Jason I. Hong
• Screenshots
• E-commerce screenshot - http//www.intranetjournal
  .com/features/Ecommercetut.html
• Amazon. COM
• Intranet Images- Google Image Search

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Thank you