OHP 1

1
Objectives

• By the end of the course participants will be
  able to
• Design a one off health education/awareness
  session for a defined group of participants
• Describe how participants diverse needs may be
  met in the course of a health education session
• Produce an action plan for a local health
  education/awareness campaign

2
Health promotion is the process of enabling
people to take greater control of their health to
improve it. Its main elements are

• Creating supportive environments for health
• Strengthening community action
• Developing personal skills
• Re-orientating health services
• Building health public policy
• Ottawa Charter for Health Promotion

3
Spheres of health promotion activity
Health Education Influencing beliefs, knowledge,
attitudes and behaviour
Health Protection Legal or fiscal controls other
regulations or policies
Prevention Reducing Risk of occurrence of
disease, illness or injury policies
4
Factors to take into account when designing a
session

• Size of group
• Resources available
• Group experience of learning
• Group lifestyles
• Factors affecting the participants
• Factors affecting the host organisation
• Factors affecting what you can do
• The overall structure of the programme of which
  the session is part

5
Kolbs experiential learning cycle
Source http//www.css.edu/users/dswenson/web/PAGE
MILL/Kolb.htm
6
Learning Styles

• 4 principle learning styles have been identified
  by Honey and Mumford
• Pragmatist
• Activist
• Theorist
• Reflector
• Honey and Mumford, the Manual of Learning Styles,
  2nd ed, Maidenhead, Honey.1986

7
What constitutes a campaign?

• A campaign is a coordinated series of activities
  to bring about change in a defined community.
• The change may be in.
• Attitudes/ understanding.
• Knowledge.
• Skills/ behaviour.

8
Campaign objectives

• People who is your target group?
• Place/ setting where will your health
  education/ promotion take place?
• Time over what time span do you hope to achieve
  your objectives?
• Amount - an increase or decrease in the activity
  of the proportion of people affected
• Source Kevin Croft Make it better, make it work
  South Thames NHS (West) Region

9
Effectiveness of campaigns
Factors that help
Factors that get in the way
10
Evaluation

• Evaluation is the process of assessing what has
  been achieved and how it has been achieved. It
  means looking critically at the activity or
  programme, working out what was good about it,
  what was bad about it and how it can be improved.

11
Evaluation

• Famously difficult but very achievable-
• Process - how you did it
• Outputs - the things, the countables
• Outcome the impact of what you did (in terms of
  behavioural change)