About Mobile VCE

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Origins Rationale

• Strategic RD for the Global Industry
• World-Class, Industry-Led, Research to Grow the
  Industry
• Founded1996, by the Industry, with Government
  support
• Research defined steered by our Industry
  Members
• Not-for-Profit, funded by Industry Members
  Government
• Financial multiplier for research, eg 2009
• Cost 43,500 subscription
• Value 2,500,000 research programme

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Industry led, world-class, strategic
research Financially supported by UK
Government Undertaken by top UK research
Universities

Not-for-profit Strategic research to facilitate
industry growth
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Objective 113 IndustryUnivsGrowth

• Original Goals in 1996
• To harness the research capability of a selected
  group of UK universities into a cohesive
  world-class Centre of Excellence
• To influence the direction of long-term research
  through dialogue between industry the academic
  community
• To carry out programmes of research with a focus
  on cross-disciplinary well-managed
  programmes
• To provide a mechanism for industry to work
  collectively with key Universities to secure the
  necessary flow of the most skilled experts
• To secure international recognition
• were achieved and exceeded by the early 2000s

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Achieving the Objectives

• Critical Success Factors
• Strong Sustained Industry Leadership
• Board of Directors, 5 industry, 3 university
• Clear industry definition of goals research
  responsibility
• Commitment from the Universities to Deliver
• Mutual respect esteem between industry
  academics
• Research Excellence
• Independently assessed as world class
• Reflects both the university industry inputs
• Global Perspective Engagement
• Industry membership from Asia, America Europe
• Industry membership from across the value chain /
  value web

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Industry Engagement that Works

• Consensus Industry Vision
• Industry-populated Visions Group develops a
  shared agenda
• Industrial Steering Groups
• Define manage the detailed programme
• Industrial Chairman responsible to lead each work
  area
• Steering Groups meet each 3-4 months
• Industrial members provide feedback, direction
  and decisions on patents, publications, etc, to
  the research teams
• Workshops as needed, to address scenarios,
  business models, etc
• Overseas players are actively supported
  encouraged, eg
• Industry Steering Group presentations available
  with audio via web
• Webex increasingly used to facilitate remote
  meeting participation
• Industry Reviewers
• Industrial staff can keep close to leading edge
  in specialist areas
• One-on-one technical meetings with researchers
• A means to assess and develop potential recruits
• May or may not physically attend Industry
  Steering Group meetings

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The Operating Model
New Products, Services Revenue Streams Seeds
Feedsin-houseRD One-way Trapdoor
UK Government Support Govt Funds
- - - Members Subscriptions - - -
Members Core Fund
Core Programme Funding
Industry Led World Class Research Patents

• High financial gearing, strategic research
  seed
• Strengthens the UK research base available to
  the global industry
• Known, qualified, research staff who appreciate
  industrys needs

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Rationale for Industry Engagement

• Principal Sources of Value
• Ensuring the Future
• A proven source of innovation
• Early Warning Radar for technology
  opportunities threats
• Strategic industry-defined research, ahead of the
  curve
• Cost Sharing Partnership
• Outsourcing and containing RD costs
• Projects get done that would otherwise fall off
  the budget list
• New industrial linkages can result
• People Expertise
• RD capability - hard to build, yet easy to
  lose
• Low cost, ready access, to industry-aware, high
  calibre researchers
• Build strong relationships with the UK research
  community

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Sources of Value

• Ensuring the Future
• Universities are good at long-term research,
  pushing boundaries
• Industry needs to know what new technologies are
  emerging
• Few companies today support such in-house
  research
• Mobile VCE offers a way for companies to ensure
  the future
• Seed watch progress and, when a research area
  gets hot, use the technical reports meet with
  the team to seed a new in-house activity. Get
  it up and running quickly.
• Feed manage internal programmes to build upon
  and be complementary to Mobile VCE research,
  thereby stretching the internal reearch budget
• Research radar a window on the future
• Access to experts through building long-term
  relationships, companies grow to understand the
  real areas of deep expertise

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Sources of Value

• Cost Sharing Partnership
• Member company subscriptions, plus Government
  support, are aggregated to fund a Core Programme
• Core Programme typically gt40x financial
  multiplier
• Industry-defined programme based around shared
  vision
• Cost - 43.5k (2009) company subscription
• Value - 2.5m (2009) of research (plus other
  benefits)
• Elective Programmes typically 4-6x financial
  multiplier
• Initiated by an individual company, with others
  joining in
• Size typically from 25k to 250k
• Number of companies engaged typically 1-6
• Things can be done that might otherwise fall off
  the budget
• More than just a financial multiplier (but that
  helps)

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Sources of Value

• People Expertise
• Relationships are an investment
• Know who to ask, when an answer is rapidly needed
• Know who to recruit, by seeing them perform
• Quality researchers, with real value
• Quality the quality of researchers is
  outstanding across the Mobile VCE programs, when
  compared to many other fora
• Industry-aware - researchers who understand what
  industry needs and can thus hit the ground
  running when subsequently recruited
• Invest now to recruit later when times improve
  necessitate
• Advice Direction
• Mobile VCE is able to point in the right
  direction
• Direct contracts with Universities when full IPR
  ownership is needed
• Access and relationships with EPSRC, TSB, etc

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Mobile VCE Strategic Vision ? Industry-led
Research
Convergent Industries
Handset Mfrs
Shared Future Vision
Telecom Operators
Define Lead
VCE
Strategic Research
Industry Steering Groups
Univ Research Teams
Seed Feed
Infrastructure Mfrs
Industry Growth
Component, Software,
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Wake Up, Take Action !

• Member Companies
• New research streams identify the key internal
  staff to engage with the new Industry Steering
  Groups
• Consider what is falling off the RD list
  initiate an elective ?
• Government support mechanisms exist for research
  pull-thro
• Eg EPSRC Follow On funding, Knowledge Transfer
  Partnership

• Other Companies
• Not doing innovation is like shooting yourself
  in the head, Ben Verwayen, December 2008
• In the current climate, companies need ways to
  maintain a window on the future and maintain
  vital research
• Mobile VCE offers ways to do this cost
  effectively
• Consider joining us now is a good time, at the
  start of Core 5
• Contact the Mobile VCE office to arrange a
  meeting

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