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1
Intelligent communication vehiclesVodafones
ad hoc presentationat the eSafety Workshop
June 10, 2002 Vodafone Dr. Stefan Vieweg
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Outcome of ERTICOs Think Tank on open
architecture
Major market drivers for telematics
Why is open architecture for telematics important

3
Vehicle manufacturers expectations from
telematics
Business case (RoI, payback)
...
Upselling of fea-tures, services
4
European Telematics Market PotentialThe Volume
Game
Telematics-equipped cars
UK 14
D 27
PL, CZ 1.2 mio
Time
I 15
F 16
E 9
Rest of EU 19

• Assumes telematics as standard on the different
  car segments
• European-wide services available

5
Telematics services clustering
Cluster 1 2 3
Personalised services PIM Internet/WAP E-Mail N
ews Group Travel Concierge (POI) Remote Feature
Download 3G services
Vehicle-related services Electronic Trip
Reports Traffic Info Dyn. Navigation Remote
Services Fleet Solutions
Manufacturerspecific services Telemetry/Diagnosi
s Data Warehouse Direct Marketing Intern.
Availability Emergency Roadside Assistance
Examples
Basic functions Internationally available,
interfaces and platforms, applicable for
telematics, e.g. Global-SIM, iVPN, UM, IVR, LBS
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Global SIM in the Vehicle
Personal SIM
Service Plattform
Service Cluster 1 (Manufacturer Services)
Service Cluster 2 (Vehicle Services)
Service Cluster 3 (Personalised Services)
Display
Handsfree
Vehicle
EmbeddedTelematics Unit
Network Access
EmbeddedSIM
Personal SIM

• Separation of personal telephony and car-related
  services
• The vehicle has an unique international IP-Address

7
OEM cost and revenue per vehicle (typical example)
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Current telematics barriers vs. enablers to mass
market

• Barriers
• High development/integration costs, very high
  terminal cost
• Differences HW/SW architecture
• Limited volume and penetration
• No International service provisioning
• Limited value proposition

• Initiatives/requirements
• Initiatives by key players to create volume
  based, target priced basic, non-customized
  HW/SW
• Industry-wide HW/SW standard possible due to
  differentiation on UI and applications, e.g. GTP
  (Telematics-Forums initiatives), GST
• Basic telematics functions as standard in
  vehicles
• Deep integration of HW in the car
• Active promotion by OEMs of CRM and internal
  cost savings / benefits
• EU wide standardised business modeIs for mobile
  networks and service providers
• International seamless access and basic services
• Open Platform for third party content services
• Up-selling of additional services for further
  revenues

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Membership
Automotive Sector
Service Industry Sector
Terminal Industry Sector
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Telematics Forum Roadmap
GATS ACP
Adopted external Standard Telematics Forum
Standard
GST 1.0
Development Implementation
Scope
GST Global System for Telematics GTP
Global Telematics Protocol WEAT WAP EFI
API for Telematics OAT OSGi API for
Telematics Pay TMC encrypted TMC TSSP
Telematics Safety and Security
Protocol
GTP 1.0
Validation for adoption
GATS (WAP)
WEAT 1.0
OSGi-VEG 3GT
Approval
OAT 1.0
TMC Forum
pay TMC 1.0
Validation for adoption
TSSP 1.0
MobiMeter SpeedAlert
Validation for adoption
2002
2003
2004
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Key Messages and Conclusion

• Its about internationalisation
• Seamless access and standardised platform
  interfaces
• Its about volume
• Establish the right business models to address
  the mass market
• Telematics enabled cars to become a commodity
  (cluster 1 services)
• Its about the right terminal strategy
• Telematics engine, integrated systems, personal
  handset
• Its about a joint effort of key players
• Telematics-Forum might be one of the facilitators