Vax to School: Effective Strategies to Encourage Vaccination Compliance

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Vax to School Effective Strategies to Encourage
Vaccination Compliance

• Hawaii Department of Health
• Immunization Branch

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Background

• Immunization Requirements
• Child Care
• Preschool
• Kindergarten
• College
• New Enterer

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New Requirements

• Effective July 1, 2002
• Required Immunizations for 7th Grade
• 2 MMR
• 3 Hepatitis B
• 1 or 2 Varicella

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Educational Campaign

• Target Audience
• Immunization Providers
• School Staff
• Parents of 6th Grade Students
• February September 2002
• Budget

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Goal
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Campaign Activities
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Activities

• Press Conference
• Poster
• Recall Postcard
• Newsletter Articles
• Magazine Ads
• Media Releases
• Website

• Incentive Program
• Bus Poster
• Bag Stuffer
• Parent Notices
• Radio Spot
• TV Spot

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Campaign Evaluation

• Individual Activities
• Incentive Program
• Website
• Telephone Calls
• Contractor Comments
• Survey of School Staff

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Survey

• To determine
• Overall Campaign Effectiveness
• Compliance
• Activities
• Communication to Target Audiences
• Suggestions

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In Conclusion

• Identify and Target Audiences
• Evaluate the Campaign
• Use Data to
• Fine Tune and Prune
• Target

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Contact Information

• Gail Ogawa
• Phone [phone]
• Fax [phone]
• E-mail
• gaogawa_at_mail.health.state.hi.us

• Judy Strait-Jones
• Phone [phone]
• Fax [phone]
• E-mail jsj_at_hawaii.rr.com