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SCurves

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Sigmoid Function. Diffusion Curve. Maturity Curve. Product Life Cycle ... Sigmoid Function. Logistic Function. By Pierre Verhulst to describe population growth ... – PowerPoint PPT presentation

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Title: SCurves


1
S-Curves
  • Nasir Sheikh

2
S-Curves Take aways
  • Positioning for maturity level
  • Product life cycles
  • Insight into corporate / social behaviors

3
S-Curves .by any other name..
  • S-Curve
  • Sigmoid Function
  • Diffusion Curve
  • Maturity Curve
  • Product Life Cycle
  • Adoption Curve
  • Value Curve
  • Fisher-Fry Curve

4
S-Curve Profile
Maturity
Decline
Growth
Introduction
5
Sigmoid Function
  • Logistic Function
  • By Pierre Verhulst to describe population growth
  •                   

6
S-Curve Next Innovation Success
Core Business
Growth
Next Business
Introduction
Start mid-growth
7
SRI Value Curve
Commercial Partners / Ventures
C
Growth
B
Invention
Valley of Death
A
8
Techology Adoption Curve
9
Technology Taking Flight
10
S-Curves Spawning
11
S-Curves Revenue and Profit
12
Market and Product Lifecycles
Blue Ocean
Red Ocean
13
Product Life Cycle
14
Typical New Product Diffusion
Typical New Product S-Curve
Metrics
Go-to-market ugly
15
S-Curve Its simple
Maturity
Decline
Growth
Introduction
16
S-Curves Mental Model
Use it to assess / profile maturity stage Apply
before defining strategy
Thanks for coming!
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