STRATEGIC PLANNING

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STRATEGIC PLANNING

• STRATEGIC MANAGEMENT IN HEALTH CARE
• 10 MARCH 2009

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GOALS

• YOUR MISSION AND VISION
• PLANNING IS INTENDED TO COME UP WITH WAYS OF
  FULFILLING THESE GOALS
• STRATEGIC PLANNING PROVIDES JUSTIFICATION AND
  FOCUS FOR THE OPERATIONAL MANAGEMENT

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STRATEGY

• LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING
  SUBSTANTIAL COMMITMENT OF RESOURCES
• USES A SYSTEMS THEORY PERSPECTIVE ORGANIZATION
  AS ORGANISM

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PLANNING

• ANTICIPATING THE FUTURE
• ASSESSING PRESENT CONDITIONS
• MAKING DECISIONS CONCERNING ORGANIZATIONAL
  DIRECTION AND ACTION

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PLANNING

• STRATEGIC PLANNING
• BROAD - LONG RANGE
• HIGH LEVEL MANAGEMENT
• OPERATIONAL PLANNING
• NARROW - SHORT TERM
• MIDDLE MANAGEMENT

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OUTCOMES OF PLANNING

• OBJECTIVES
• STRATEGIES
• OPERATIONAL PROGRAMS - TACTICS

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APPROACHES TO PLANNING

• INDIVIDUAL - COMMITTEE
• SYSTEMATIC - AD HOC
• QUANTITATIVE - QUALITATIVE
• DEVELOPMENTAL - INCREMENTAL
• PROACTIVE - REACTIVE
• GOOD?- BAD?

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TYPES OFSTRATEGIC PLANNING

• S-W-O-T ANALYSIS
• PORTFOLIO ANALYSIS
• LIFE CYCLE

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S W O T ANALYSIS

• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS

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PORTFOLIO ANALYSIS

• COWS - YIELD
• HOGS - CONSUME
• STARS - DEVELOPING

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LIFE CYCLE

• EMERGENCE
• GROWTH
• MATURITY - REGENERATION
• DECLINE - REGENERATION
• DEATH - HARVEST OR ABANDON

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COMPETITIVE STRATEGIES

• LOW-COST LEADER
• DIFFERENTIATION
• FOCUSED (NICHE)

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STRUCTURAL STRATEGIES

• Integration Vertical or Horizontal
• Diversification
• Retrenchment
• Divestiture
• Strategic Alliance

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STRATEGIC ISSUES MANAGEMENT

• SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL
  ENVIRONMENT
• POLITICAL STRATEGY

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ISSUE LIFE CYCLE

• ANTICIPATION
• EMERGENCE
• ENACTMENT
• IMPLEMENTATION
• (ASSESSMENT?)

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RIVALRY VS COMPETITION

• RIVALRY
• FOR ITS OWN SAKE
• CAN BE VERY DESTRUCTIVE
• COMPETITION
• CAN BE BENEFICIAL TO ALL PARTIES

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CASE STUDY

• Health Director Jane gets a grant for volunteer
  medical and immunization clinic in rural area
• Doctor Karen opposes it because it will take
  business from her clinic

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CASE STUDY

• What are the goals of each?
• Consequences for the doctor?
• Consequences for the health department?
• Who is right?