BUSCH OUTDOORS OVERVIEW

1
BUSCH OUTDOORS OVERVIEW
POINT OF SALE C.A.P.S. (HARDWARE/INSERTS) ENHANCER
S/SPECTACULARS - Rod and Reel Combo - Soft Side
Tackle Bag - To Come PERMANENT - Fishing
Silhouette Chalkboard - Busch Fishing
Mirror PREMIUM MERCHANDISE CROSS
MERCHANDISING/HOOK - Lure Booklet Offer -
Counter Card Sweeps SALES TOOLS
2
BUSCH OUTDOORS P.O.S.
A.
B.
B. Display Bin Size - 16 3/4 60 Item 1051411
A. Case Card / Price Insert Size - 18 x 9 Item
1051410
3
BUSCH OUTDOORS C.A.P.S. ELEMENTS
D.
E.
F.
Side 2
C.
A.
B.
Small Frame Size - 27 x 18 Item 1039380 Uses
small insert set 18 x 18 and 9 x 18 Shown
Item 1046481
Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses small insert set 18 x
18 and 9 x 18 Shown Item 1046481
Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1046481
Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1046481
Frame Stand Size - 27 x 18, stand Adjusts from
61.5 to 88 H Item 1039384 Uses small insert
set 18 x 18 and 18 x 9 Shown Item 1046481
Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1039379 Uses 27 x 27 and 12.75 x
27 Shown Item 1046481
C. Small Frame Size - 27 x 18 Item
1039380 Uses small insert set 18 x 18 and 9 x
18 Shown Item 1051409
E. Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses horizontal price insert
from Small CAPS set 18 x 18 and 18 x 9 Shown
Item 1051409
F. Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1051409
B. Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1051409
D. Frame Stand Size - 27 x 18, stand Adjusts
from 61.5 to 88 H Item 1039384 Uses small
insert set 18 x 18 and 18 x 9 Shown Item
1051409
A. Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1045465 Uses Signmaking 3x3
for front panel. Shown attached to cooler
-Small CAPS frame set. Item 1051409 (sold
separate)
4
BUSCH OUTDOORS ENHANCERS/SPECTACULARS
B.
C.
A.
C. Rod and Reel Combo Size - 66 w/reel Item
1051406
B. Soft Side Tackle Bag Size - 20' W x 10' H x
10 1/2' D Item 1051407
A. Inflatable Fishing Boat Size 92 Item
1051408
5
BUSCH OUTDOORS PERMANENT
A.
B.
B. Fishing Silhouette Chalkboard Size
72Hx24W Item 1051417
A. Busch Fishing Mirror Size - 48 x 30 Item
1051418
6
BUSCH OUTDOORS - FISHING LURE BOOKLET P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tear Pad

• Lure Booklet with Offer Insert Sets - Item
  1051412F (creative shown)
• Lure Booklet without Offer Insert Sets - Item
  1051412
• 27x18 Frame Stand (stand adjusts from 61.5 to
  88 H) - Item 1039384
• 27x18 Small Frame - Item 1039380

Fishing Lure Booklet with Offer
Shown Fishing Lure Booklet with Offer, Item
1051413F Fishing Lure Booklet without Offer also
available 1051413
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
7
BUSCH OUTDOORS SWEEPS OFFER
Point of Sale
Offer Description
Busch Outdoors Sweeps Win a trip to the Final
Fishing Tournament of the year at Lake Oneida,
Syracuse NY! One winner, and a guest, from each
region will win a trip to the final fishing
tournament of the year at Lake Oneida, Syracuse
NY. Winners will win a cash prize based on
Kevin Van Dam's performance in the event - up
to 10,000!Final prize amount will be 1/10th
Kevin's winning amount.Trip will include
roundtrip airfare and accommodations as well as
an opportunity to fish with Kevin Van Dam, or
another professional angler, the Monday after
the tournament.
Display / Partners / Categories
8
BUSCH OUTDOORS SWEEPS P.O.S.
Point of Sale / Creative
Sweepstakes Tear Pad
Shown Sweepstakes Tear Pad, Item 1051415
Counter Card with Sweepstakes Tear Pad
Shown Counter Card with Sweepstakes Tear Pad,
Item 1051414
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
9
BUSCH OUTDOORS SALES TOOLS
Busch Drinkers Fish to a far greater extent than
the Average US Adult or Beer Drinker!
Total U.S. 21
Total U.S.
Total U.S.
Beer Drinker
Beer Drinker
Beer Drinker
Budweiser Drinker
Budweiser Drinker
Busch Drinker
Source Mediamark Research Inc., 2008 Doublebase