MARK MILLER, AIA, LEED AP

1
GREEN BUILDING SYMPOSIUM STRIVING FOR NET ZERO
ENERGY
WHAT DOES NET ZERO ENERGY REALLY MEAN A
challenge to innovators, to help keep the design
and construction industry from destroying itself
. . . or at least the fate of General Motors
PRESENTED BY MARK MILLER, AIA, LEED AP Project
FROG FOUNDER CEO June 23, 2009
2
NET ZERO ENERGY
an Ambitious, Audacious, and totally Appropriate
goal
Defined Neutralize building energy DEMAND by
generating an equal amount of energy from CLEAN,
RENEWABLE sources
Ed Egc
3
PROBLEM CONSTRUCTIONS HUGE ENVIRONMENTAL IMPACT
Ed Egc
40 BUILDING OPERATIONS
4
PROBLEM CONSTRUCTIONS HUGE ENVIRONMENTAL IMPACT
Ed Egc
40 BUILDING OPERATIONS
7 11 YEARS ENERGY IMPACT OF CONSTRUCTION vs
OPERATIONS
5
PROBLEM CONSTRUCTIONS HUGE ENVIRONMENTAL IMPACT
Ed Egc
40 BUILDING OPERATIONS
7 11 YEARS ENERGY IMPACT OF CONSTRUCTION vs
OPERATIONS
32 MANUFACTURING INDUSTRY RELATED BUILDING
MATERIALS
6
PROBLEM ENERGY GENERATION REQUIRES ENERGY
Ed Egc
7
PROBLEM DEMAND IS A FUNCTION OF ECONOMY, NOT
REGULATION
U.S. Energy Consumption
Source U.S. Energy Information Administration
8
PROBLEM HIGHLY DISPROPORTIONATE CONSUMPTION
5 US Construction as part of US GDP
39 Natural Resources consumption 41 Energy
consumption 59 Allocation to
landfill 80 LEED Gold to meet Kyoto standard
BY 2030
8 1 value consumption
9
PROBLEM NET NEUTRAL NEEDS TO MEEN NET NEUTRAL
5 US Construction as part of US GDP
39 Natural Resources consumption 41 Energy
consumption 59 Allocation to
landfill 80 ENERGY NEUTRAL 2030
5 5 5 5 100
1 1 New Net
10
PROBLEM INDUSTRY NET ZERO IS VERY DISTANT
U.S. Energy Consumption Commercial
Residential Sectors
Source U.S. Energy Information Administration
11
PROBLEM SUMMARIZE THE CURRENT PROCESS
PROBLEM TAKES TOO LONG
PROBLEM COST TOO MUCH
10 1 efficiency ratio INSTALLED COST VS
MATERIAL COST
12
APPROACH TRANSFORMATIVE INNOVATION
1980
2008
13
APPROACH EMBRACE GLOBAL PERSPECTIVE AND
DISRUPTIVE MEANS

• Focus Innovate where adoption is easiest at
  the edge of the grid.
• Effectively Fast delivery of efficient and
  smart products that are highly independent of
  grid connectivity

14
APPROACH TRANSLATE INNOVATION TO SYSTEM OF
PRODUCTS
15
APPROACH APPLY TO PRACTICAL MARKET APPLICATIONS
16
APPROACH PROVIDE ADVANCED TOOLS TO UNDERSTAND
IMPACTS
17
APPROACH USE TOOLS TO OPTIMIZE PERFORMANCE
18
EXTEND APPROACH ACROSS A DIVERSE CLIMATE PROFILE
19
EXTEND APPROACH OPTIMIZE GENERATION
20
GREEN BUILDING SYMPOSIUM STRIVING FOR NET ZERO
ENERGY
WHAT DOES NET ZERO ENERGY REALLY MEAN A
challenge to innovators, to help keep the design
and construction industry from destroying itself
. . . or at least the fate of General Motors

• Embrace the problem, not the process
• Seek lessons from successful industry precedents
• Optimize total performance
• Co-opt the skills and knowledge of industry
  professionals
• Think shared not individual values