Public awareness campaign 1 2 % for better life

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Public awareness campaign 1 / 2 for better
life
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Who?

• Organizers
• The First Slovak Non-Profit Service Center
• (2001, 2002, 2003, 2004)
• Forum Information Centre (2001, 2002)

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Who?

• Partners
• Advertising agency Istropolitana DArcy
• Media
• Donors (OSF, Dutch Embassy, U.S. Embassy)

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Why?

• to provide understandable information about the
  1 assignation mechanism
• to motivate general public to use this
  opportunity

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Target groups

• General public
• NGOs
• Companies, employees, self-employed people
• Media

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Forms

• Media campaign
• PR
• Service for all main target groups
• - trainings, manuals, consultations, etc.
• - by consultants, green line, website, e-mail

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Campaign 2002 GENERAL PUBLIC

• Important elements by promoting mechanism
• tax assignation is not an added tax
• tax assignation is not charity/gift

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Campaign 2002GENERAL PUBLIC

• Main slogan
• Decide by yourself who needs your taxes

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Campaign 2002GENERAL PUBLIC

• Forms
• Billboards
• TV/Radio spots
• Print advertisements list of recipients
  /national level/
• Banners

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Campaign 2002 GENERAL PUBLIC Billboard
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Campaign 2002www.rozhodni.sk
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Campaign 2003 GENERAL PUBLIC

• CHANGES
• Main slogan - Do not be begged!
• (Nenechajte sa prosit!)
• Forms greenline instead of consultants in the
  region

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Campaign 2003 GENERAL PUBLIC

• Forms
• TV/Radio spots
• Print advertisements list of recipients /by
  regions/
• Banners, recommended links

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Campaign 2003 GENERAL PUBLIC
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Campaign 2004 GENERAL PUBLIC

• Main slogan
• One has changed so lets change the rest!
• (Jedno sa zmenilo, tak zmenme aj to ostatne!)
• Reasons
• Increase from 1 to 2
• Individuals companies

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Campaign 2004 GENERAL PUBLIC

• Forms
• TV/Radio spots
• Print advertisements list of recipients /by
  regions/
• Advertisements of selected NGOs
• Direct mailing /to companies/

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Campaign 2004 GENERAL PUBLIC