Agenda

1
Agenda

• Introduction of Senior Management Group
• Roles and Responsibilities
• Market Details

2
Senior Management Group
Tam Huynh VP Customer Relationship
Management Gregory Dowhan VP Operations Adam
Gupta VP Internal Support Kristina Allen VP
Supply Chain Management Marc Gobeil VP Finance
3
Roles and Responsibilities

• Primary Objective Leadership in Strategic
  Planning
• Develop strategic plans
• Coordinate with stakeholders
• Implement initiatives
• Review and analyze

4
Market Details
Size of Market

• 8 million dogs and cats in Canada
• Average amount spent on dogs/cats per year
  296 US
• Currently 505 Million US
• Expected to top 16 Billion US

5
Market Details
Current Major Players

• Nestle Purina
• Mars
• Proctor and Gamble

6
Market Details
Product Cost

• Ingredients
• Processing
• Canning / Packaging
• Overhead

7
Market Details
Distribution and Retail Details
8
Market Details
Future Possibilities

• Product Enhancements and Innovation
• Entrance into foreign markets
• Beyond Traditional Retail Channels

9
Summary

• SMG strategic planning
• Large growing market
• Currently 3 major players
• Product Cost
• Distribution and Retail Channels
• Abundant Future Possibilities