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Digiturk : HW

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And a dish for capturing satellite signals. Hardware & Software. Lead Roles... There are a lot of companies such as DirecTV and Dish Network... – PowerPoint PPT presentation

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Title: Digiturk : HW

1
Digiturk HW SW Components Evaluation Of
The Information System Aspects
2
Presentation Outline

Why did we choose this topic
Functions of Digiturk as an IS
Digiturk as a company
What is DVB?
Hardware Software Components of Digiturk
Equivalent Systems in the world
Planned future services of Digiturk
Our recommendations ideas
Conclusions questions

3
First of all...
WHY WE CHOOSE THIS TOPIC

Digiturk...
...can be considered a sum of Information
Systems, thus it is an Information System Itself
...has the capabilities of fulfilling the
requirements of being an IS
...has an interesting position as IS of Digiturk
is not the part of the business

4
IT IS THE BUSINESS !!
5
First of all...

Digiturk COLLECTS data...
Collection of Pay Per View Data
Transaction Processing Data
Banking Services
Turkcell Billing and Prepaid credits purchasing
TvMail data
User Authentication

6
First of all...

Digiturk PROCESSES data
Using Data Interfaces between service providers
and end-users
Processing of encyrption technology
Basic application processing
Digital / Analog Audio Video processing

7
First of all...

Digiturk STORES Data
Cyrptoworks key is stored on SmardCard
History of Payments are on Headquarters
An Extensive Customer Relations Database
Rewritable Non-Volatile Flash memory
Firmware of the STB (DigiKutu)
Is not used for storing end-user data

8
First of all...

Digiturk ANALYZES Data
Demand for Broadcast
Viewing frequency
Billing Statistics

9
First of all...

Digiturk DISSEMINATES Data
Biggest Dissemination is
video broadcast
TvMail Receivals
Phone Line Downlink
Service Interactions
Public Announcements

10
First of all...

Digiturk REPORTS Data
Billing Information
Usage Statistics Available to End-user
Pay Per View history

11
Digiturk as a Company...

Has over 1 million subscribers in Turkey Europe
and the U.S.
Broadcasts more than 100 channels and radio
stations
Has an estimated revenue of 300 350 mil. US
Dollars
Is the only content provider of Turkey
has the sole broadcasting rights for Turkish
football league

12
Digiturk as a Company...

Success Drivers of Digiturk
Maintain market leadership and look for new
markets
Ensure that customers enjoy an outstanding
service
Improving customer intimacy and LT value
Increase average revenue per user, thus to reduce
costs
Grow through internal and overseas markets

13
Digiturk as a Company...

Companys Business Model
... is based on the sustained growth and
expansion into new markets, minimizing costs,
customer churn and increasing the average revenue
per user(ARPU)
Channel packages are priced from 11 to 67 per
month.
Total revenue1,000,000ARPU 300-350mil.
Whereas Direct TV (an equivalent system) total
sales is 13.2 bil./yr with 15 mil. subscribers

14
Digiturk as a Company...

IT Investment Portfolio
According to the project manager Banu Ilgen,
customer satisfaction is the pulse of their
business
Its important to reach the detailed data of ARPU
when IT IS NECESSARY
Make the best use of exisiting technology
Customer data is stored in Oracle, Microsoft SQL
Server 2003

15
What is DVB?

Digital Video Broadcast
Created to develop standardize digital
broadcasting
Most common standard for digital satellite Tv
broadcasting technology today.
Provides organization between content providers,
broadcasters, manufacturers and govt regulators

16
What Is DVB?

DVB Is not the unique standard in the world
In Japan..
ISDB (Integrated Services Digital Broadcasting)
In USA
ATSC (Advanced Television Systems Committee)

17
Hardware Software

What is so hard about it?

18
Hardware Software

Philips Open TV EN2 series DVB receiver

19
Hardware Software

And a dish for capturing satellite signals

20
Hardware Software

Lead Roles...
Cryptoworks (by Philips) encryption technology

21
Hardware Software

Lead Roles...
Philips DVB receiver unit

22
Hardware Software

How broadcasting data flows...

23
Hardware Software

Interactive Services Completion of the data
flow...

Digiturk HQ
5. HQ forwards the answer
HighSpeed Intranet
2. Server forwards your request
6. Tv Viewer sees OK Message
Internet
4. Answer
3. Request is Queried
Phone Line
Regional Server
1. Request Data
Scrambled DVB Signals by Air
Set top box (STB)
LNB, Coaxial Cables
Satellite Dish
Other Intranets Internet
24
Hardware Software

Digiturk STB, namely DigiKutu is a...
THIN CLIENT

So, DigiKutu is not powerful enough to run
complex applications like web browsers or any
kind of data processor
In Addition... Only storage available is the 32Kb
SmartCard. All applications are server side
25
Hardware Software

Applications such as...
All nice 2-Dimensional games which the game
channels offer
TV-Mail Application
Online Banking by Yapi Kredi
Weather Information Query Application
Stock Market Query Application
Billing Info Query by Turkcell
Customer Relations Servicing by Digiturk
...

26
Equivalent Systems In The World...

There are a lot of companies such as DirecTV and
Dish Network...
Only Digiturk offers two-way data flow services
like TvMail
Digiturk is not expensive, compared to the
worldwide prices
Digital broadcasting is a global issue, and costs
incurred are more or less close

27
Equivalent Systems In The World...

Equivalent Systems World Map...

28
Planned Services

HDTV
Digiturk Plans to offer HDTV services to the
Turkish market.
DVB H
Digiturk is the leading researcher about the
handheld DVB infrastucture in Turkey

29
A Few Ideas...
WHAT CAN DIGITURK DO ELSE?
30
A Few Ideas...