Using External Talent Creatively

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Using External Talent Creatively

• Marc Aubanel
• Electronic Arts
• 2004

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Case 1

• How am I going to get all of that work done?

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Big Development Challenge
WE WERE WORKING ON FIFA 97 AND ALONG CAME
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World Cup
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AND WE HAD TO DEVELOP
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Complex Long Distance Co-Development

• Over 120 people in three Locations
• Seattle
• Vancouver
• UK

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Case 2

• Create compelling lifelike female character

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Identify Talent
PRE RENDERED EXAMPLES
Images by Steven Stahlberg
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DECIDED TO GO PRE RENDERED
Image by Steven Stahlberg
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TESTED AN OLD MODEL
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MATCHED THE PHOTO
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IMPROVED THE FACE LOOK
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AND FINALLY
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Case 3

• Lets Perfect the Vision Before We Implement

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HERE IS SOME CONCEPT ART
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SOME MORE
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SOME MORE
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EVEN MORE
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AND THEN IN GAME
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AND THEN IN GAME
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AND THEN IN GAME
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Case 4

• How do we sound like a movie Soundtrack?

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Case 5

• Asset Creation

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Asset Creation
STADIUMS
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Case 6

• True Co-Development

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IT DOESNT HAVE TO BE EXPENSIVE
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Rules of Thumb

• This industry is not better at everything!
• Do it cheaper faster
• Network learn
• Asset Code co-development cleans up pipelines
  tools
• Find hungry talent