Talent Factory

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Talent Factory
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Digitalent Foundation
The Foundations aim is to promote innovation
and digital culture within digital industry

• Sponsors

• Collaborators

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Our position
We position in RDI in advanced digital
content We aim to be an approved center of
innovation in digital content
Conceptualization platforms Advanced TIC for new
contents
IRD department in digital content for
bussinesses
Cultural Industries
TICs
Fund. Digitalent
Talents
Support new creation
Public Sec.
Strategies to support innovation in digital
content
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Audiovisual industry

• Traditional power of TV is disappearing
• New situation regarding audiovisual industry

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Uncertainty

• With the arrival of wide band networks market
  power relations are not clearly defined yet

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New power relations in industry

• Creators are more free and
• some of them are not part of industry
• Market is developing quickly
• More channels
• Users are more free
• More competitive content market
• Global market
• Current business strategies in crisis

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The media are more competitive

• Creation of more projects
• Faster integration of new creators into industry
• Action area the world
• Creation of more digital culture in global network

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Talent Factory
The Factorys aim is to look for and attract new
talent, out of commercial circuit, in order to
incorporate it to the contents digitals industry

• Invigorate the sector of digital content
• (audiovisual and cultural)
• Make industry rely on this new talent
• (reducing risk, promoting and testing the new
  talent)
• Be the department of RDi of cultural industries

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Talent Factory

• Creator incubator vs Business incubator
• Creators vs Entrepreneurs
• Objective market opportunities for the Talent
• Provide the Talent with skills to face the
  market.
• Own broadcasting channel

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Talent Model vs Project Model
Concept of production
Talent
Project
Projection
Production
Production
Commercialization
Commercialization
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New Digital Talent

• Creators have a good command of digital language
• They are out of industry scope
• They are seen as outsiders
• Attraction in a global environment

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New Digital Talent

• 1º Detection of new talent in global environment
• 2º Work on open innovation
• 3º Creation of a model
• 4º Promotion
• 5º New relationship between Producer and Creator

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New digital TALENT
Not defined
1 month
2 months
1 month
1 year
DETECTION
START
PRODUCTION
PROMOTION
SALE
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• What is Digital Talent?
• Talent in content
• Creation of tools for content
• New production methods
• New business strategies

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Channel for TALENT search
PASSIVE CHANNELS
ACTIVE CHANNELS
COOPERATIVE CHANNELS
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Intellectual Property Open innovation
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Work Relation

• 1200/month Allowance
• Process of creation of 1-3 months

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Talents/Projects

• Capturing channel Festivals/ Competitions
• DIBA Festival (Barcelona)
• Talent 1 4 people
• 2 audiovisual anthropologists 2 audiovisual
  artists
• Project field InternetAudiovisualEducation
• Talent 2
• Vitoria channel TV producer (Álava)
• Project field PublishingTV

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Talents/Projects

• Capturing channel Festivals/ Competitions
• BAUMANN Festival (Terrassa)
• Talent 3
• Animation Designer
• Project field AnimationTV

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Talents/Projects

• Capturing channel Creative Hunter/ Various
• (T4) BioOrg Genetics in social networks.
• (T5) Mobile Quest Mobile content TV quiz show.
• (T6) Multiplayer Chess Video games online.
• (T7) Music 4.0 Music creations with scores.

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Talents/Projects

• Capturing channel Banners
• Offers 37
• Age 25 - 45

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Work team

• MANAGEMENT
• Experts in Research Develop. (Content
  Technology)
• CREATIVE HUNTERS
• Multidisciplinary profile and expert in content
  and new technologies
• Responsible for relations with Talents several
  environments, universities...

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Team

• PRODUCTION
• Responsible for Project management
• Responsible for providing the Talent with
  resources required
• Guarantee guidelines for innovation
• DIGITAL MARKETING
• Knowledge of new technologies market
• Use of channels to promote Talents
• Specialized in viral marketing, web 2.0...

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Work team

• Creative Hunter 2
• Digital Marketing 2
• Production 2
• Management 2
• Total 8 professionals

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Trade Council

• Multidisciplinary team. Wise people in Talent
  Factory
• Responsible for creating strategies together with
  the management team

Deliberación Premios Digitalent Festival DIBA
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Co-InnovationCooperation in innovation methods

• Professionals
• Experts in co-creation, open innovation for new
  formats, new technologies for production,
  multi-platform concepts, etc.

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Co-InnovationCooperation in innovation methods

• Universities
• UOC
• Postgraduate program Innovation in audiovisual
  content creation new tools and methods for new
  audiovisual mediums (30 credits)
• Research project Art, aesthetics and new-media
  (RD, Ministry of Education and Science)
• Barcelona University
• ACRE project - Accommodation Creative knowledgde
  - Competitiveness of European Metropolitan
  Regions within the Union

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Co-InnovationCooperation in innovation methods

• Autonomous government and local companies
• Mataró. TCM Audiovisual EUPM (School attached
  to UPC)-Graduate in audiovisual mediums
• Generalitat de Catalunya. Catlab (Catalan net of
  Livinglabs consisting of i2Cat foundation,
  Neapolis, Citilab, TecnocampusMataró, digital,
  22_at_)

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• Infrastructures
• 900 m2 area
• 100 m2 motion capture studio
• 80 m2 performance projecting studio
• 520 m2 production studios
• 200 m2 offices

• - Computer equipment
• 100MB bandwidth
• 50 CPU.
• Several technology resources.

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4K node - Glif network
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Cultural Ring
Hipnotik Festival 2008 Graffiti Anella
Culturalhttp//www.youtube.com/watch?vr3voqpAIjw
k
Presentation of 'Metamembrana', MARCELI
ANTUNEZ http//www.youtube.com/watch?v8nDHIxQdIYw
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Talent Factory portalInternet communication
strategies
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Initial budget

• 15 months

CONCEPT
TOTAL
Microcomputing 45 working places electronics
storage closets 330.176 Internet sign
(Al-Pi) 45.000 Computer services
179.561 Top10 Talents and resources
consumption 60.750 Audiovisual services
consumed by 10 talents 32.000 Project
consultancy (External) 16.000 Promotion
25.000 Renting 300 m2 area 121.500 Talent
Factory Human Resources 333.600 Project
management 102.988 Computer infrastructures
design 40.830 Computer infrastructures
assembly 21.900 Portal development 299.63
9 International net consultancy
15.750 Net machines 20.300 Perishables
4.000 Trips 5.000 Audit
3.000 Other (Contingency) 65.874
1.722.868
TOTAL
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Creative capital fund

• It guarantees a continuous flow of projects
• High risk, Low investment, high return
• 3,000,000 allow to undertake a minimum of 50
  projects a year for five years
• Companies under negotiation
• CCMA
• Abacus
• Financial Promotion (from Generalitat)
• ICIC
• etc.

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Internationalization

• Distributed network to detect and exchange
  talents globally
• An only Database for Talents that the whole
  Talent Factory network could enter
• Centralize knowledge management
• To achieve a global environment we must
  COOPERATE and SHARE to become more competitive

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Internationalization
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Areas to share

• Law and financial firm
• Image
• Unique personalized design
• An only Database
• International Networking
• Web portal hosting, domains, personal
  development
• Open innovation structure
• Work protocol
• Intellectual Property
• Innovation models in creation
• Infrastructures
• E.g. 4k node (with Foundation i2Cat)

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Talent Factory

• www.digitalent.cat
• ines_at_digitalent.cat
• C/ Perú, 174 08020 Barcelona T. 93 266 19 99