The Bid

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The Bid
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South Africas Economy.
.thanks to The 2010 FIFA World Cup South Africa
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The waiting is over
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FIFA, partners and sponsors
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FIFA Partners Sponsors
FIFA Partners 2007-2014 (Approved Sponsors 6/6)
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Host Cities Stadium Capacities
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Only 3 million Tickets
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FIFA Official Fan Parks Public Viewing
JHB Innes Free Park Elkah Stadium 60 000
CPT Grand Parade 30 000 DHB New Beach 30
000 Pretoria Union Building 30 000
Polokwane Tom Naude Dam 30 000 Nelspruit
Bergvlam High School 30000 Bloemfontein
Hoffmann Square 20 000 PE St. Georgess
Park 25 000 Rustenburg Olympic Park
Stadium 30 000
Venue
Capacity
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Panic
Official Partners
Non Sponsors
Vague Concern
Vague Concern
Uninformed Optimism
Uninformed Optimism
PANIC !
PANIC !
Time
Time
Now
Final Draw FCC
FCC
36 months
18-36 months
0-18 months
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Opportunities
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Legalities

• The Department of Trade and Industry Merchandise
  Marks Act of 1941
• Section 15(1) (a)
• Advertising Standards Authority (ASA)
• Article 11 Sponsorship Code

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Lawful Alternative Marketing
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Lawful Alternative Marketing Emirates vs.
Lufthansa - Germany
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Lawful Alternative Marketing Bread Rolls
Germany 2006
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Lawful Alternative Marketing Noodles
Germany 2006
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Lawful Alternative Marketing
ABSA vs. FNB South Africa 2009
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Strategies for 2010 and Beyond
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Business Focus
Re-energise the business
B2C
B2E
B2B

• Franchisee Incentives
• Suppliers Networking
• Business Relationships

• Employee Incentives
• Employee Motivation
• Employee Morale

• Consumer/Customer Deals
• Brand Building
• Volume/Sales Drives

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Thank you