Calling Your Shot:

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Calling Your Shot

• Defining the Value of HR for your Business

John Berisford November 8, 2004
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The Pepsi Bottling Group

• Established in 1998 through an Initial Public
  Offering
• Worlds largest manufacturer, seller and
  distributor of Pepsi-Cola beverages
• 11 billion in worldwide revenue
• 1.5 billion Physical Case Volume
• 65,000 Employees
• Operate in the U.S., Canada, Spain, Greece,
  Turkey, Russia and Mexico

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Human Resources Structure
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PBG Mission Statement
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What is the value of Human Resources?

• The Pepsi Journey

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Late 70s...The birth of Human Resources

• Andrall Pearson
• Chairman and CEO, PepsiCo
• Muscle-Build the Organization

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Muscle-Build the Organization

• Distinctive Human Enterprise
• High People Standards
• Robust Hiring Practices
• Rotational Assignments
• Rewards for managers

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Muscle-Build the Organization
Use the Personnel department as an agent of
change . . . Partners in the upgrade process

• The name changed . . . Human Resources
• Seat at the Table
• Position of Influence and Authority

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Late 80s . . .

• Focus Talent Development
• HR Campus Strategy
• Human Resource Game Planning
• Pepsi-Cola Management Institute
• Development Feedback

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90s

• Focus Operating Capability
• Work Force Engagement
• People Costs
• Change Management
• Job Specific Training

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Today . . .

• Capability to drive Performance
• Capability
• Costs
• Culture

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The Value Proposition
Return
Effort
Income Statement
Balance Sheet
To a Business Leader
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Three platforms to ensure HR delivers maximum
value

• Health of the Function
• HR Planning
• Highly Effective Habits

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The Health of the Function

• I wanted the best damn athlete
• Jimmy Johnson
• Coach, Dallas Cowboys 1989 1993
• When asked how he approached draft day

In a good to great transformation, people are
not your most important asset. The right people
are. Jim Collins Good to Great
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PBG Approach

• Every HR candidate sees me
• Staff Pro-Actively
• Campus is the centerpiece
• Consciously establish your functional brand
• Hire for things you cant teach

Great athletes can and will change the game.
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HR Planning

• The Game of H.O.R.S.E.

Calling your shot
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What goes wrong . . .

• Solutions looking for problems
• Im in the service business
• Too many priorities
• Victims in waiting

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An HR Plan Defines Value

• Starts with what the business needs
• Identifies big, important bets
• Builds alignment and commitment
• Establishes milestones
• Defines success . . . Keep score

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An HR Plan

Creates Purpose!
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Highly Effective Habits

• Know the business cold
• Deliver Organizational Insight
• Frequent Dialogue
• Sell your Ideas
• Develop the Art of Pushback
• Earn the Right to Give Feedback

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Capability . . . Six levers that always matter

• Clear Expectations
• Great People
• Consistent Processes
• Meaningful Feedback
• Appropriate Tools Technology
• Powerful Training

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The Value of HR is in your hands . . .

Call Your Shot