World Community

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World Community
1001131 World Community by Yuthapong
Chantrawarin Mae Fah Luang University Schol of
Liberal Arts

• By Yuthapong Chantrawarin
• Mae Fah Luang Universitys School of Liber Arts

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Basic Characteristics of World Community

• 1. Membership
• Witnessed the breaking up of other states
• 2. Limit Resources
• Deprivation/Rivalry/Waste of Resources
• 3. Equality among Inequality
• varied by economics, military, politics,
  communication
• 5.
• 6.

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• 4. Transnational Relations
• based on national interests

Cooperation
Compromise
Conflict
Peace
Co-existence
War
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• 5. Interdependence/Dependency
• Interdependence--equal relationship
• dependency--unequal relationship globalization
  bring about political, economical, social linkage
• Cold-war security relationship
• Post-cold war economic relationship

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• 6. Dynamics

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• Messaging by audience
• Target consumer demographics

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• Product packaging
• Discuss form-factor, pricing, look, strategy
• Discuss fulfillment issues for items not shipped
  directly with product
• COGs
• Summarize Cost of Goods and high-level Bill of
  Materials

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• Launch plan
• if product is being announced
• Promotion budget

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• Strategy execution
• PR strategies
• PR plan highlights
• Have backup PR plan including editorial
  calendars, speaking engagements, conference
  schedules, etc.

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• Strategy execution
• Overview of strategy
• Overview of media timing
• Overview of ad spending

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• Direct marketing
• Overview of strategy, vehicles timing
• Overview of response targets, goals budget
• Third-party marketing
• Co-marketing arrangements
• Marketing programs

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• Pricing
• Summarize specific pricing or pricing strategies
• Compare to similar products
• Policies
• Summarize policy relevant to understanding key
  pricing issues

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• Distribution strategy
• Channels of distribution
• Summarize channels of distribution
• Distribution by channel
• Show plan of what percent share of distribution
  will be contributed by each channel -- a pie
  chart might be helpful

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• Vertical market opportunities
• Discuss specific market segment opportunities
• Address distribution strategies for those markets
  or segments
• Address use of third-party partner role in
  distribution to vertical markets

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• International distribution
• Address distribution strategies
• Discuss issues specific to international
  distribution
• International pricing strategy
• Localization issues
• Highlight requirements for local product
  variations

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• First year goals
• Additional year goals
• Measures of success/failure
• Requirements for success

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• 18-month schedule highlights
• Timing
• Isolate timing dependencies critical to success

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CommunicationPlan
ProductOverview
MarketResearch
CompetitiveAnalysis
BOMs COGs
Budget
Schedule
Market Share
Launch Plan
Distribution
PR Plan
Ad Plan
Localization