Childrens Television

1
Childrens Television

• Catching them Young

2
4 Major Players -all U.S. based

• Nickelodeon (part of Viacom-CBS)
• Cartoon Network
• Disney Channel
• Fox Family Worldwide

3
Animation

• The US is the largest producers of childrens
  programmes.
• Animation translates well overseas.
• Ex. Snow white, Bamby

4
Sesame Street

• A series of Sesame Street is broadcast in over
  115 countries and had 500 internationally
  licensed products.
• Examples

5
Sesame Street

• http//www.c21media.net/resources/detail.asp?area
  79article23132
• http//www.usaid.gov/stories/egypt/ss_egypt1.html
• http//www.c21media.net/resources/detail.asp?area
  79article22427

6
Fox Kids International

• Significant growth in Europe Latin America
• Europe 24 countries -- 10 languages--reaching 15
  million.
• Latin America 17 countries -- Spanish, English
  Portuguese -- reaching 6 million.
• Currently it provides programming to 50 countries
  -- 14 languages.

7
The Global Toy Market

• As a kid, wouldnt you have bought a merchandize
  based on your favorite toy TV character?
• Between 1933-1935 2.5 million watches with the
  license Mickey Mouse were sold in the U.S.what
  about the rest of the world???
• The Lion King

8
National Boundaries???

• No longer are limits of the market-place defined
  by national Boundaries rather the global market
  is considered foremost in decisions about
  programme production distribution, motion
  picture release and the marketing of toys and
  merchandize.

9
Local Markets

• Toy companies in other countries cant compete
  with global giants such as Toys RUs
• .. Think of Mcdonalds, Coca Cola, Barbie
• http//www.mcdonaldsindia.com/
• http//onlineislamicstore.com/razmusdol.html
• Adapting Mcdonaldsis this a current trend???

10
MTV Music Television

• Think Globally, act locally

11
MTV Music Television

• -The most widely distributed network in the world
  
• Targeting 12-24 year-olds throughout the world.
• Part of Viacom-CBS
• Reaching 314 million households in 83 countries

12
MTV - Asia

• The largest market
• 107 million households
• 20 countries
• MTV Asia was launched in 1995
• MTV Southeast Asia was launched in 1995
• MTV India (In English) was launched in 1996

13
MTV - Europe

• The second largest market
• 83 million households
• 41 countries
• MTV Europe was launched in 1996
• Four separate services
• MTV Britain Ireland
• MTV Central (Austria, Germany Switzerland)
• MTV Europe (35 countries including France,
  Greece, Israel, Romania)
• MTV Nordic

14
MTV - Latin America National Companies

• MTV Latin America offers programming in 19
  countries
• MTV and agreements with national companies such
  as MTV Brasil MTV Australia.

15
MTV Synergies

• Using the brand name to promote a range of Viacom
  entertainment business.
• Among its advertisers are Coca-cola sponsoring
  music awards and Hollywood films and record
  labels.