Top 10 Online Marketing Strategies - PowerPoint PPT Presentation
Title:
Top 10 Online Marketing Strategies
Description:
We are sure that you may have seen this coming because, with the launch of Google Home, which is here to compete with Amazon’s Echo, a hands-free search is only going to become more prominent. The outdated searching style of typing and reading has certainly become outdated. With all of the new home devices being equipped with speech recognition features; it will certainly take over search engines by storm. For now, Google Voice searches are still kept in a black box, but seeing the prominence of these searches, marketers will soon start asking Google for it because it is the one for the future. – PowerPoint PPT presentation
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Title: Top 10 Online Marketing Strategies
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Top 10 Online Marketing Strategies
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- 2016 was a year that was, more or less, defined
by the emergence or extreme popularity of digital
marketing. The likes of changes made in social
media along with the rising prominence of video
marketing gave marketers a completely new way of
branding their products. Now that the New Year
has begun, we are in a perfect position to wipe
off the board of everything and write down a new
set of rules and strategies that should be
followed for the rest of the days of the year.
So, what are those ten online marketing
strategies that would help your brand to propel
to new heights? Well, let us look at them one by
one, in no particular order
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Voice based SEO
- We are sure that you may have seen this coming
because, with the launch of Google Home, which is
here to compete with Amazons Echo, a hands-free
search is only going to become more prominent.
The outdated searching style of typing and
reading has certainly become outdated. With all
of the new home devices being equipped with
speech recognition features it will certainly
take over search engines by storm. For now,
Google Voice searches are still kept in a black
box, but seeing the prominence of these searches,
marketers will soon start asking Google for it
because it is the one for the future.
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Getting Used To the Ad-Blocking App
- With over 200 million desktop users and 400
million mobile users employing ad-blocking
technology, 2017 only promises a major surge in
their usage. The marketers in this modern era
would have to come up with new strategies to
tackle it down instead of fretting about it. It
will only prove to be a lot wiser if the
marketers start adapting to the new reality and
mold their ways to suit the needs of today, and
one way to do so is by diversifying media mix.
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The Return of Chatbots
- In the past, Chatbots came in the form of AIM
chatterbots, which had a sole purpose of
entertaining bored teenagers. These earlier type
of chatbots came with the little functionality of
their own and had a harsh robotic feel that
helped them in being noticed. However, this year,
chatterbots are going to be a lot different as a
lot of hours have been spent re-designing them to
ensure that they remain in the game for a longer
period.
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- As Google, Dominos and Taco Bell are already
making use of the software it is just a matter
of time before other companies will start
following and employing chatterbots. Therefore,
marketers, to remain ahead in the game, need to
collaborate with the makers of chatbots and seek
out a strategy to market their products, keeping
the changing trends in mind.
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The Real Time Social
- It was in early 2016 when Facebook introduced
Live Videos as a new way of marketing your
product. With Mark Zuckerberg being very
confident about it, there was not much chance of
it failing. Do you agree?Well, this certainly
had been the case as the new feature was met with
great appreciation and did fulfill the promise
that it came with. As per the statistics, the
chances of a user watching live videos are three
times higher than watching the pre-recorded ones.
Therefore, as a marketer, you should make sure
that you include videos as an important part of
your marketing campaign for this year.
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Data Visualization
- Have you ever considered including data
visualization as one of your ways to market your
content? Well, if you have not had the
opportunity to do so, now might be the time to
change that. With people finding it hectic to go
through an entire article or blog, they have
recently turned their attention towards data
visualization and this is exactly the place where
you can hit them!
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Expect Big Changes in Search Algorithm
- You may not like it, but it is the reality.
Changes in search algorithms are something that
you will have to deal with no matter what! With
an endless amount of information being added to
the internet every second, it is has become quite
important for the search engines to keep on
updating and changing their algorithms so that
they can only show a customer what he needs.
Therefore, marketers will need to be wary of this
throughout this New Year.
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A Question on View Ability Has Become a Thing Of
The Past
- In the past years, marketers have always shown
concern regarding their ads being placed in the
right space, which ensured that they would be
successful in reaching their target audience.
With click fraud being a thing of the past,
marketers can now focus solely on their ad
campaign because 2017 will be the year to focus
more on optimization beyond viewing ability.
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Quality of the Content Will Matter More Than Ever
- The essential part of online marketing is the
content which in most cases is referred to as
The King in the digital world. For the
marketers, it is highly important to focus on
this key area as it will remain an essential area
in the digital marketing industry, and in the
near future, its importance is only going to
grow!
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Re-branding the Mobile Experience
- It is no longer safe to say that a mobile website
is enough to achieve the sales target that your
company has set out for the year. With increasing
competition in this industry, marketers will need
to realize that they have to offer their
customers more than just a website. They need to
offer them a well-built and optimized app. Having
said that, your customers will also need a bit of
convincing as to why they should download your
mobile app. To tackle the competition, you will
also need to come up with some fine incentives
along with unique offerings and benefits.
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Expiring Content
- Snapchat, in 2012, totally revolutionized the way
we looked at content because, before that,
expiring content was only a thing to laugh about.
Moreover, in 2017, it is expected that this thing
will kick off on the web media as well.
Therefore, you may have to come up with a few
strategies to withstand this new challenge.
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