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Title: Dia 1 Author: Rogier Last modified by: Borsje, M.A. Created Date: 10/4/2006 11:56:27 AM Document presentation format: Diavoorstelling (4:3) Company

We are sure that you may have seen this coming because, with the launch of Google Home, which is here to compete with Amazon’s Echo, a hands-free search is only going to become more prominent. The outdated searching style of typing and reading has certainly become outdated. With all of the new home devices being equipped with speech recognition features; it will certainly take over search engines by storm. For now, Google Voice searches are still kept in a black box, but seeing the prominence of these searches, marketers will soon start asking Google for it because it is the one for the future.