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A Google Places listing gives you an immediate edge when marketing to your local area.  It allows for user reviews of your services and products.Simply being listed gives you a boost in rankings for your main website and therefore leads to more traffic.

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Google My Business, which used to be known as Google Places, is a free online platform that Google provides. It has two purposes: to help business owners increase their online visibility and to help people find and review businesses in their local area. It’s effectively the most comprehensive and accessible business directory ever created.

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Google has released new guidelines on how webmasters should approach their sites' content. The site may not appear in search results if you do not follow these guidelines. Google Webmaster Guidelines is a set of guidelines set forth by search engines like Google and Bing for webmasters. Find out how to do the Google webmaster guidelines work.

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With almost 2 billion websites on the Web today, how are you going to find yourself a place at the top of Google SERPs!? Seems almost impossible right? But, the good news is that if you have the right strategy and the right things taken care of, you’d be there in a while.

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Adwords is the Google's version of the pay per click advertisement. it allows you to advertise your business on online with your website link to your particular keywords or key phrases.

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Today’s potential audience generally moves to “Google it” and utilize reliable online business dictionary to seek out companies and cultivate professional partnerships. Having your organization appear within these online business directories is crucial for staying competitive in the digital era. This is often very true for specialised industries.

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