UglyDuckling.com - PowerPoint PPT Presentation
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Title: UglyDuckling.com
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UglyDuckling.com
- Where anyone can become a beautiful swan
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Concept
- Why UglyDuckling.com?
- Relationship Community
- Advice Forums
- Online Dating
- Online Marketplace
- Learn, Grow, Share
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Opportunity
- 1 in 10 Internet Users Use Online dating
- 16 Million People Use Online Dating
- 5 Million Potential between 18-49
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Competition
- PlentyOfFish.com
- Match.com
- eHarmony.com
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Competitive Advantage
- More Than A Dating Service
- Free Membership
- User Driven Content
- Better User Experience
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Revenue Model
- Cost Per Click Ad Revenue (CPC)
- Assumptions
- CTR 0.0075 (0.75)
- CPC 0.50
- Revenue CTR CPC PV/Mo
- Ex. 0.0075 0.50 100,000 375
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Financial Estimates
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Business Operations
- Initial team will provide the initial staffing
for the corporation, minimizing overhead and
startup costs. - The server infrastructure will be managed by a
service provider to eliminate the need for an
operations staff. - Customer support will be handled through e-mail
initially. As the user base grows, if needed,
live chat or outsourced support structure will be
setup.
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Marketing
- Utilize low cost advertising solutions
- Mass e-mailing
- Direct marketing
- Targeted partnerships
- Search optimization and marketing towards
pre-existing social networks will also be pursued
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Infrastructure/Architecture
- Microsoft Windows/IIS
- ASP.NET
- 1 Load Balancer
- 2 Load Balanced Web Servers
- 3 Database Servers
- Akamai CDN
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The Team
- Landon Key
- John Giordano
- Yan Zhu
- Ted Gaston
- Brett Hamrick
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- At UglyDucking.com
- We believe that we can provide all users with a
- Community Empowered Personal Transformation
- and reshape the relationship landscape.
